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BillerudKorsnäs launches Pure Performance range of white top kraftliner offering packaging material reduction

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BillerudKorsnäs launches Pure Performance range of white top kraftliner offering packaging material reduction

June 23, 2020 - 02:35

SOLNA, Sweden, June 23, 2020 (Press Release) -BillerudKorsnäs launches Pure Performance, a White Top Kraftliner that combines high strength, excellent printability and purity in one material. Pure Performance is a unique paper product that offer packaging material reduction thanks to its 3-ply construction.

Pure Performance is one of the first products from the world´s most modern board machine KM7 at BillerudKorsnäs and has received great appreciation among customers within the corrugating industry. Pure Performance offers extraordinary strength thanks to a 3-ply construction with optimized fiber properties:

  • The top ply contains well distributed short white fibers optimized for excellent printability.
  • The bottom ply has unbleached long fibers for highest strength.
  • The middle ply is used to create bulk in order to maximize stiffness and minimize washboarding.

“The 3-ply construction of Pure Performance enables great opportunities to optimize liner strength and to go down one grammage step compared to traditional White top Kraftliner grades on the market. The combination of this superior strength and qualitative printability makes Pure Performance a unique product that offers true sustainability savings and packaging material reduction”, says Rolf Gustafsson, Business Segment Director Containerboard at BillerudKorsnäs.

Pure Performance is a strong addition to the BillerudKorsnäs family of Pure Liners. All our liners are produced from 100% primary fibers, sourced from responsible forestry. Primary fibers are extraordinary strong which allows the customers to use a lower grammage. 100% primary fibers also enable Pure Performance to meet the toughest food contact standards and therefore this product complies with demanding product- and food safety regulations.