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Packaging innovations help India food companies save paper, attract customers

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Packaging innovations help India food companies save paper, attract customers

December 13, 2012 - 09:07

HYDERABAD, Dec. 13, 2012 (Local News) -When Wrigley, the multinational confectionery brand, decided to do away with the extra paper sleeve around its chewing gum and went for slimmer packs, the company saved 745 tonnes of paper altogether in India, Europe and Russia.

Frooti, the popular mango drink, has gone through half-a-dozen variations in shape and style of packaging since 2004. The objective has been to catch the eye of consumers and tap rural markets with smaller packs.

The Hindu Business Line - Innovative packaging helps firms save paper, attract customers

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