ESPOO, Finland, June 14, 2018 (Press Release) -When developing the award-winning Arctic Blue Gin, the team of culinary experts wanted the taste of the gin to reflect a unique Arctic natural environment. The same way the ingredients are carefully selected for the gin, the material of the Arctic Blue Gin package was chosen to reflect the quality and values of the brand. Metsä Board was a natural choice.
“Right from the very start, our goal was to create the best gin in the world, using the unique, premium-quality ingredients from Finnish nature. Winning the title of ‘Spirit of the Year’ with a Double-Gold score in the World Spirits Awards 2018 is a huge honour and proof that our hard work has paid off,” commented Mikko Spoof, Brand Director for Arctic Blue Gin.
For a product of this quality the same diligent approach was applied to the choice of paperboard for the packaging. MetsäBoard Pro FBB Bright 350 g/m2 successfully met the needs of the demanding brief. It is lightweight and made from fresh fibres, traceably sourced from sustainably managed northern forests. The pure and fresh wood fibres are a renewable resource with four new seedlings planted for each harvested tree. In addition, its consistency, as well as high whiteness and smoothness, ensure excellent printability and use of special effects.
Ilkka Harju, Metsä Board’s Packaging Services Director explains in more detail:
“The package was printed on the uncoated side of the paperboard to give a pure, natural feel that reflects the brand identity. In addition, some very demanding finishing techniques were used on the surface to create a 3D illusion around the printed rock scenery and multilayer embossing gives a rock-like haptic feeling. Foiling was also used to give a distinct contrast with the natural paperboard surface. Then as a final touch, packaging was printed inside the package to create maximum impact when the consumer unboxes the bottle.”
In order to achieve the impressive end-result the converting was made by Starcke, Aldus and Pyroll in Finland.
To ensure that the Artic Blue Gin cartons arrive at the retailer in the best possible condition, the transit packaging is made from another Metsä Board paperboard, MetsäBoard Pro WKL, which provides the ideal combination of high-strength with sustainability.
Nordic Premium Beverages, the distillery of Arctic Blue, is located in the small town of Ilomantsi, in Eastern Finland. Established in 1989, it is the oldest winery and producer of sparkling wine in Finland. Nordic Premium Beverages offers high-quality products made from the world-famous arctic berries and botanicals.
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.