- MADRID, Spain, May 3, 2018 (Press Release) -
- Exhibitors, heavy duty packaging, products designed for online sale and high quality printing will all be showcased at the Europac stand
- These products are closely linked to the four challenges that head up this new edition of the trade fair: sustainability, logistics, user experience and automation
The Europac Group will be present at the upcoming edition of Hispack, Spain’s benchmark trade fair for the packaging industry, which will be held in Barcelona from 8 to 11 May. During these days, Europac will present a wide range of products closely linked to the four challenges that head up this new edition of the trade fair: sustainability, logistics, user experience and automation.
As an integrated company that is present throughout the value chain of the packaging industry, Europac will showcase packaging at this event that responds to current market trends, whether these be through production, distribution or sales needs, as well as showcase its range of recycled and kraftliner papers for packaging – the largest range on the Iberian Peninsula
Individual packaging for each need
Against a backdrop of growth in online commerce, Europac will display packaging solutions that combine protection, design and functionality to guarantee the integrity and security of the product, as well as contribute to improving the user experience. Dual use packaging, which can be used both for the delivery of the product and for its return, and special packaging for the online sale of drinks will be just some of the main products showcased at the Europac stand.
Furthermore, new market trends are also creating challenges in conventional commerce, in which exhibitors and POS materials that enhance the image of products are taking on a greater role. In order to cater for demand from this market segment, Europac will present a packaging proposal at Hispack with a dual function: what appears to be standard transportation packaging unfolds at the point of sale to become a display model to showcase the product contained within.
The transportation of large and heavy products will also play a leading role at the company’s stand at Hispack. The heavy duty solutions that Europac will showcase are large-scale packaging products developed with the aim of guaranteeing protection and security inside whilst also providing functionality in the value chain of the customer as a result of swift and easy handling.
Lastly, packaging is the best letter of presentation for the products contained therein, capable of defining itself as a decisive factor in the decision to purchase by the end consumer. With this in mind, Europac will present a packaging proposal with high quality digital printing, for short and tailor-made production runs, or flexographic and offset for large runs. In both runs, the high quality printing offers the product added value, enhances its visibility, creates a competitive edge and helps its commercial positioning.
Carlos Larriba, country manager of the Packaging Division for the Iberian Peninsula, stresses that “Europac’s goal is to help our customers in their business, jointly developing packaging solutions tailored to each need. Our developments offer value and discourse to your business, whether due to optimised processes, to an improved user experience, to increased product visibility or to reducing the consumption of raw materials”.