OSLO, Norway, April 25, 2018 (Press Release) -Elopak has extended its partnership with Rørosmeieriet Dairy, the only organic independent dairy in Norway. The dairy has seen significant growth with a current share of approx. 37% of the Norwegian organic dairy market, and is set to embark on major evelopments at its location in Røros, the mountain region of the eastern part of Southern Norway. Established in 2001, by a cooperative of milk producers, Røros has experienced steady growth, and has taken organic dairy from ‘niche to volume’ in Norway.
The dairy will be expanding and rebuilding its Røros site with new lines, supported by Elopak with the supply of filling machines and downstream equipment. Opening in 2019, the new plant will be a showcase dairy for Norway and for organic dairy production in Europe. Røros launched its fresh-milk range in 2015 in 1 litre Pure-Pak Classic cartons with Optima closure. In January 2016, the dairy became the first in Norway to select Pure-Pak cartons made from renewable materials. The 1 litre Pure-Pak Classic cartons were introduced with both renewable board and closures made from certified renewable polyethylene (PE).The list of innovations continues for Røros in 2018 with the launch of new lactose fresh organic milk. Until now, all lactose free milk in Norway was standard UHT, but the growing number of lactose-intolerant consumers can now enjoy the quality of organic fresh milk.
“Røros has taken organic production to new levels but maintains its individuality and independence by emphasizing values such as local and pure ingredients and traditional production methods,” explains Andreas Weselka, Key Account Manager, Elopak. “The dairy is constantly looking for ways to improve its products and packaging, and with this new agreement in place, we look forward to supporting future growth and development.”