ESPOO, Finland, Nov. 5, 2018 (Press Release) -Finnish liquorice producer Kouvolan Lakritsi wanted to take its confectionery into new retail channels and to help do this they called upon the expertise of Metsä Board’s packaging analysis and design team and specified its lightweight pure fresh fibre paperboards. The result of this collaboration was ‘golden’ packaging designed to look and feel like an exclusive branded leather-like clutch-bag.
”We wanted packaging that created maximum impact combined with strong ecological values. As a company we pay special attention to the environment, for example, our factory uses only biogas. In addition, the raw materials for our liquorice are pure and natural, just like Metsä Board’s packaging board,” explains the owner of Kouvolan Lakritsi Timo Nisula.
The packaging is made from MetsäBoard Prime FBB 350 g/m2 folding boxboard. Its high surface smoothness is perfect for special lamination techniques and high-quality multilayer embossing. The eye-catching package was produced by Cadpack in Finland.
“This is an excellent example of how packaging design can really make a strong statement about the product it contains and also demonstrates how we can all take ecological values into account without compromising the final aesthetics,” states Ilkka Harju, Metsä Board’s Packaging Services Director EMEA, who created the packaging design.
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.