ESPOO, Finland, July 12, 2018 (Press Release) -Metsä Board, the leading European producer of premium fresh fibre paperboards, will be exhibiting its innovative sustainable solutions especially for luxury packaging, and showing examples of its award-winning designs at Packaging Innovations and Luxury Packaging London, in September.
In addition to its folding boxboards, white kraftliners and food service boards, Metsä Board will highlight its range of packaging analysis and design services – which encompass material and structural analysis as well as modification of existing packaging to a fully-customised design, complete with graphics. All these services aim to maximise packaging performance, sustainability and logistic efficiency throughout the entire value chain.
On display will be a creative customer case study that shows how packaging design should communicate with each part of the value chain and how it must be at the core of a brand. The 2018 ‘Spirit of the Year’, Arctic Blue Gin packaging showcases how an impressive design process optimised all aspects of the paperboard to create a stunning solution.
Metsä Board will also highlight its innovative and award-winning SkinCare 2.0 gift box which uses fibre-based materials to replace plastic. The outer rigid box is made with a new pulp moulding process and each of the three inner cartons are made of lightweight paperboard and offer a unique opening and reclosing experience combined with maximum runnability performance.
Packaging Services Director Metsä Board, Ilkka Harju, who will be at the exhibition stated; “I am looking forward to welcoming clients to our stand to show them how Metsä Board can help them to achieve truly innovative, vibrant and sustainable packaging. We want to inspire brand owners, converters and designers with our fresh fibre materials and our award-winning packaging designs.”
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.