Voith revamps online presence to reposition its brand

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Voith revamps online presence to reposition its brand

July 12, 2012 - 20:33

HEIDENHEIM, Germany, July 12, 2012 (Press Release) -With the launch of its new internet appearance, Voith continues to reposi-tion its brand. The focal point is the implementation of the umbrella brand strategy. With immediate effect, the company's four Group Divisions no longer have separate websites but are collectively listed under voith.com. The company is presented in the new, reduced corporate design intro-duced in 2011. "Despite Facebook & Co., the website is still the key start-ing point for all people who want to get an impression of a company. This applies especially to potential employees. Our aim is to fascinate our visi-tors for the world of Voith," says Lars A. Rosumek, Senior Vice President Corporate Communications.

In terms of contents, the new web appearance is even more customer ori-ented: in the foreground is the division by markets and industries and/or services and products. Over 4,000 products can be viewed directly without tiresome detours. The company's key markets, for example China or Bra-zil, have their own country sites that are updated locally with relevant con-tents.

You can find Voith on the Internet under: www.voith.com

Voith sets standards in the markets energy, oil & gas, paper, raw materials and transport & automotive. Founded in 1867, Voith employs more than 40,000 people, generates € 5.6 billion in sales, operates in about 50 coun-tries around the world and is today one of the biggest family-owned com-panies in Europe.