UPM participated in the event by creating a printed product denominated "True consistency," a brochure consisting of 52 pages of impressive artwork, conceptualized and produced in partnership with Münich-based agency Pantos. The final work showcased a sophisticated printed product that suggests a wide variety of printing techniques options for those in the printing industry.
The "True Consistency" brochure is made of UPM Finesse paper, an exclusive wood-free coated paper renowned industry-wide for its consistent high quality.
The position of UPM Finesse as a high-quality paper is highlighted on the brochure's image reproduction and pre-press, and from printing and finishing to bookbinding. The paint technique was of the highest technical level; hot and cold foil, iridescent pigments, special colours, embossing and die cuts were used to create an original and attractive workbook.
The result is a brochure that provides inspiration for professionals in creative and printing business. "The UPM Finesse workbook is a piece of art, and has been truly appreciated among printers" commentedTommi Heinonen, Sales Operations Director at UPM.
For further information, please contact:
Tommi Heinonen, Sales Operations Director at UPM Paper, tel. +358 408418033
Notes for the editors:
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. UPM - The Biofore Company -http://www.upm.com/
UPM has 22 modern and sustainable paper mills in Finland, Germany, the United Kingdom, France, Austria, China and the United States. As the world's leading producer of graphic papers, UPM Paper provides customers with renewable high-performance products, and delivers more with less through efficient practises and continuous innovation. UPM Paper net sales amounted to EUR 7.2 billion in 2011, and the business group employs around 13,000 people. To learn more about UPM Paper, visit:http://www.upmpaper.com/