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Sweden's Innventia launches new website makes materials research more accessible

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Sweden's Innventia launches new website makes materials research more accessible

April 18, 2012 - 03:48

STOCKHOLM, April 18, 2012 (Press Release) -

Today sees the launch of Innventia's new website, which will them as research company and innovation partners to better reflect their brand.

"We want to be more accessible for our customers, and are striving to make more of what we do and know available via our website," explains webmaster Josefin Cejie. "This is a process that we are working with continuously, and the new web platform provides an excellent tool for achieving this. One important step for us is that all the content on the website is now available in both Swedish and English."

The relaunched website includes a new search function which visitors can use to search for more in-depth content within highly topical fields such as nanocellulose, biobarriers or carbon fibre from forest raw materials, as well as within more traditional areas such as pulp, paper and packaging.

"There are so many exciting things going on at Innventia, and the process of structuring and highlighting all of these in our new website has been challenging, but also extremely rewarding. One of our goals is to be able to inspire industrial innovation processes. We have spent a year asking our customers and other stakeholders what type of online communication they want from us, and then drawing up a strategy that meets these various needs as well as our own ambitions for the brand."