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Portucel Soporcel's Soporset brand launches its sponsored blog on printing and writing report

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Portucel Soporcel's Soporset brand launches its sponsored blog on printing and writing report

October 28, 2015 - 04:01

SETUBAL, Portugal, Oct. 28, 2015 (Press Release) -A fresh and original media project has just been launched in the world of printing and writing, sponsored by Soporset, a Portucel Soporcel group's brand. Printing Report Powered by Soporset - - is a ground-breaking blog aimed at everyone involved on a daily basis with the print community, with paper and the printing industry: printers, opinion-makers in the sector, retailers/wholesalers, trade journalists, artists, and paper lovers of every complexion. Designed to provide tips for people working in the industry and/or with paper, Printing Report Powered by Soporset provides the community with a new professional tool. According to Catarina Novais, the Soporset Brand Manager, "this blog, which has originally been launched in English, sets out to provide helpful information to inspire its target readership, boosting the brand's image, awareness ratings and commercial positioning".

Divided into a number of sections, the blog seeks to offer varied information to meet the needs of both experts and paper lovers, addressing a range of issues and featuring regular updates to build reader loyalty. Another feature specifically designed to develop reader' loyalty is the "Spot on You" section, in which professionals in the paper and printing industries can have their word.

"The blog will function as a communication tool to strengthen ties throughout the Soporset community, and its success will depend to a great extent in promoting interaction with its readership", Catarina Novais concludes.