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Portucel Soporcel's office paper brand Navigator launches new website

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Portucel Soporcel's office paper brand Navigator launches new website

November 16, 2015 - 13:55

SETUBAL, Portugal, (Press Release) - Navigator, the world's best-selling premium office paper, has just launched its new website at Attentive to its customers' needs and keen to make their lives easier, the brand made a conceptual and functional renewal of its website. The new Navigator online world is now simpler, more intuitive and interactive, and has been designed and programmed to automatically adjust to mobile devices such as smartphones and tablets.

Following recent trends, the new website combines useful content with attractive graphics and more user-friendly navigation. On the spotlight are the stories of four professionals facing different printing challenges, with whom many of Navigator's customers will identify. Using storytelling and interactive infographics, users can discover the ways in which this world-leading brand helps to overcome these and other challenges, empowering their work. Another interesting feature is the interactive "where to buy" map, through which users can find their nearest store or distributor almost without searching, by using the GPS location service on their device.

"Paper is the quintessential communication medium. As the world-leading premium office paper brand, Navigator aims through interaction and proximity with its customers to help them so that their work shines and stands out more and more, not only in visual terms but above all by allowing them to save time and money during printing", explains Ricardo Ferreira, Navigator Brand Manager Navigator, adding that "the new website is a reflection of this concern: people-oriented, prioritizing simplicity and innovation, and designed to be visited from various types of mobile devices, so that customers can find what they want, when and where they want it."

Navigator's new website stands out for:

The stories of four professionals facing various printing challenges.The easy-to-read information and infographics .An interactive map allowing to the nearest store or distributor to be located.The responsive design. The simple and intuitive navigation.


The Portucel Soporcel group is Portugal's third largest exporter, generating the highest National Value Added. The Group represents approximately 1% of national GOP, some 3% of national goods exports, close to 8% of total container cargo and 7% of this total and conventional cargo exported from Portuguese ports.

In 2014, the Portucel Soporcel group achieved a new record high in paper production, increasing sales volume by 3% to more than 1,564 million tons, enabling the Group to increase its business volume to €1,542.3 million.

Having consolidated its position as European leader in the production of fine uncoated woodfree (UWF) printing and writing paper, and ranking sixth on the global scale, the Group is also the largest European and fifth-largest global producer of Bleached Eucalyptus Kraft Pulp (BEKP).

The Group has successfully applied a strategy of own-brand innovation and development, today representing more than 62% of transformed product sales, most noteworthy of which is the Navigator brand, a global leader in the premium office paper sector.Group sales reach 127 countries across the five continents, particularly Europe and the USA, achieving the widest international presence among Portuguese companies.

It is a vertically integrated forestry group with its own Forestry Research Institute, a world leader in the genetic enhancement of Eucalyptus globulus. In Portugal, the Group manages a vast area of forest certified by the international FSC® (licence No. FSC C01 0852) and PEFCM (PEFc/13-23-001)systems, with installed capacity for 1.6 million tons of paper, 1.4 million tons of pulp (of which 1.1million tons are integrated into paper) and 2.5 TWh/year of electricity, achieving an annual businessvolume of 1.5 billion euros.

The Group has access to Europe's largest forestry nurseries, with an annual production capacity ofsome 12 million certified plants of various species used for national forest renewal.

Following its international expansion strategy, the Group recently acquired a tissue paper factory - AMS - and is developing an important vertically integrated forestry investment project in Mozambique, in addition to a pellet factory in the USA.