The lamp was successfully launched in April 2010 at Superstudio Più during the Milan Design Week and generated massive interest. The public showing made it clear that the lamp was not only functional, but delivered perfect light from only five watts.
Now the lamp has won Sweden's biggest and most prestigious design prize, Design S. The bi-annual award is granted by the Swedish Design Association. A total of ten awards were given this year across all categories.
The jury's view:
"The lamp means a step towards a more sustainable future. It bears witness to the creativity that environmental challenges can inspire."
Magnus Wästberg, founder and CEO of Wästberg:
"Combining old wisdom with ground-breaking technology is elementary to Wästberg's philosophy. Paper has been used throughout history for making lamp shades. Now we are using paper for the actual structure of the fixture and adding advanced LED technology."
Karin Emilsson, director of technology at Södra and head of Södra Innovation:
"One principal mission for Södra is to, together with innovative partners, develop and supply tomorrow's raw materials based on renewable forest resources. The DuraPulp lamp by Wästberg meets high customer standards of functionality and design although it's made out of a new, totally renewable, material."