The company has secured sales at the outset of 2013 that are equivalent to the those of the entire previous year
Ence expects to export around 90% of its output in 2013, mainly to European countries where it will acquire more than 15% of the market share.
Ence ended 2012 with a sales volume of 1,248,000 tons of pulp, of which it exported almost 88% of total pulp sold by the company. Germany was the main recipient in Europe with sales of more than 270,000 tons, followed by Italy with around 210,000 tons.
The pulp producing company is progressively increasing its penetration in Nordic countries, an area in which, despite the significant establishment of the paper industry, Ence's commercial activities enabled the pulp of the Spanish company to reach sales of almost 55,000 tons in 2012.
With these figures Ence was able to consolidate its position as the leading company of the sector in Europe in terms of the production of short-fibre paper pulp and second in sales on the continent, where it obtained a market share of more than 15%.
Ence's presence in international markets is favoured by the excellent performance and prospects of the demand for short-fibre paper pulp -pulp that is manufactured by Ence- in the global market, as shown by the main market analysts. In addition, Ence concentrates its business activities on the paper segments that show higher growth rates, such as tissue paper. Specifically, the demand for tissue paper -which is manufactured with the aforementioned type of pulp- maintains an average annual growth of more than 4%, with excellent performance in new markets with high growth potential.