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Antalis McNaughton launches new website to help players in digital print market

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Antalis McNaughton launches new website to help players in digital print market

October 10, 2012 - 17:09

LONDON, Oct. 10, 2012 (Press Release) -Antalis McNaughton has launched a new website to help digital printers, designers, marketing professionals and equipment manufacturers make the most of digital print.

On the d2b website, customers will find the latest news, ideas, trends, tips and tools and share expertise, experience and best practice throughout the whole digital print supply chain; from the design concept to finishing, packing and posting - so everyone can make the most of, and benefit from, digital print.

The website which is part of the Antalis McNaughton Digital to Business (d2b) initiative aims to help the players in the digital printing environment master the potential of the latest digital technologies and applications. The d2b initiative comprises of 3 key elements; developing product ranges adapted to these technologies, the launch of the d2b website, as well as working alongside the players in the market to leverage the new business and communication opportunities presented by digital advances.

Currently accounting for 15% of the printing market*, the digital printing sector is growing at an extremely fast pace thanks to: digital print quality reaching offset print quality levels, new technical possibilities, availability of new media and new applications made possible by digital technology.

"Thanks to digital printing and its ability to integrate personalised, targeted information, the printed medium has a new role to play in a company's communication mix and can bring real added value," explains Chloe Thacker, Marketing Communication Manager, Antalis McNaughton. "We want to support customers faced with the many challenges of this ever changing market through a relevant and exciting website and a range of products."

An exclusive and invaluable d2b product guide will shortly be released, which details the wide range of digital media available from Antalis McNaughton.

Register now or login to explore the d2b site