Staples to offer Amazon's Kindle in its stores

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Staples to offer Amazon's Kindle in its stores

August 31, 2010 - 04:55

FRAMINGHAM, MA, Aug. 31, 2010 (Press Release) -Staples Inc. announced today plans to offer customers Kindle, Amazon's #1 best-selling, most-wished-for and most-gifted product for two years running. Staples is the only office superstore to carry the wireless reading device in all of it stores nationwide beginning this fall. Interactive displays will allow customers to experience the product before they buy and to learn more about the new generation Kindle which recently launched to rave reviews from theNew York Times, Wired, CNET, PC World, PC Magazine, and more.

"Staples is not just bringing this incredible product to our 1,550+ US stores, but we are offering customers a chance to discover first-hand Amazon's revolutionary reading device," said Jevin Eagle, executive vice president of merchandising and marketing at Staples. "As part of our efforts to offer customers a wide range of top technology products and services at amazing values, the new Kindle is a natural fit."

Kindle is Amazon.com's best-selling product, a reading device that wirelessly downloads books, magazines, newspapers, blogs, and personal documents to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight. The all-new Kindle has a new electronic-ink screen with 50 percent better contrast, is 21 percent smaller and 15 percent lighter, boasts 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, and more -- all for only $139.

Kindle offers the largest selection of the most popular books people want to read. The Kindle Store now has more than 670,000 books, including New Releases and 107 of 111 New York Times Best Sellers. Over 550,000 of these books are $9.99 or less, including 73 New York Times Best Sellers. Kindle lets you Buy Once, Read Everywhere -- on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

Staples will carry the following new Kindle devices:

Kindle($139.00) - 6" diagonal

Kindle 3G($189.00) - 6" diagonal

Kindle DX($379.00) - 9.7" diagonal (available at Staples late fall 2010)

"We are excited that such a great company and brand as Staples will be offering the new generation Kindle to its customers," said Steve Kessel, Senior Vice President, Amazon Kindle. "Staples will be offering its customers a great experience with Kindle -- the ability to think of a book and be reading it in less than 60 seconds, read on a screen that is easy on the eyes even in bright sunlight, carry thousands of books with them wherever they go in just 8.5 ounces -- all for only $139."

Staples will also carry a full assortment of Kindle accessories. Kindle is part of several new exciting technology products available from Staples in time for the 2010 holiday season. Staples will announce their full line-up of top tech products and other great savings for the season later this fall.

Customers can take advantage of Staples' extensive technology offerings year-round as well. Staples makes buying technology easy as one of the leading retailers of computers, printers, software, ink and toner. In addition, at every U.S. store, Staples EasyTechs provide customers with a wide range of technology services such as new computer set-up, hardware and software installations, data transfer and security, and repair and troubleshooting.