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Cerealus launches Cerefiber as strength additive for paper and packaging mills

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Cerealus launches Cerefiber as strength additive for paper and packaging mills

September 23, 2013 - 06:17

WATERVILLE, ME , Sept. 15, 2013 (PR Web) -Cerefiber® has been developed to create strength for paper and packaging mills by treating fiber with a patent pending starch encapsulation technology. The new product has been created to provide mills with increased bond or tensile strength, which can enable material reductions in basis weight, increased stiffness, less pulp refining or further optimization of less expensive furnish. Cerefiber® can treat every form of pulp fiber, including recycled fiber, chemical pulp, semi-chemical, and groundwood, while maintain specified strength and paper qualities.

Demanding customers are looking for innovative solutions. Cerefiber® can enable mills to reduce fiber and create economic savings for end customers. Mills using Cerefiber® can achieve bond and tensile strength of 40% or more. This new starch encapsulation technology directs the starch to attach to the fiber without impacting machine chemistry, charge or BOD.

Current mill users of Cerealus strength technologies include various paper products, such as: newsprint, coated free sheet, uncoated free sheet and coated groundwood. Cerefiber® is a "leverage" technology which enables a mill to trade increased strength for economic or production benefits.

"Cerealus is proud to offer an additional solution for paper and packaging mills. Cerefiber® has clear benefits and offers competitive cost advantages to our customers," explains Tony Jabar, CEO of Cerealus. Tom Moore, president of Cerealus goes on to say, "We challenge any mill to answer the question, what would you do with additional strength?"

Cerefiber® joins Cerecarb® in the Cerealus portfolio of strength technologies. Cerecarb® was introduced in 2011 to enable paper mills to increase filler content and printability enhancement. Mills have been able to increase all forms of filler by 5-10 % points with this novel starch encapsulation strength technology.

About Cerealus

Based in Maine, Cerealus has been creating innovative solutions for pulp, paper and packaging mills since 2004. Recent product developments include the 2012 launching of our "green" mulch agriculture film. Also included in the Cerealus portfolio of technologies is our patented Holdout®, which is a "green" food packaging coating and grease resistant barrier.