CINCINNATI, OH, Oct. 10, 2016 (Business Wire) -Charmin has taken the next step in supporting responsible forest management by achieving Forest Stewardship Council® (FSC®) certification in its tissue paper products. This month, Charmin also launched its newest tissue product innovation, Charmin Essentials, and with it the launch of FSC and Rainforest Alliance certification of Charmin Ultra Strong and Ultra Soft family of tissue products. Consumers can now find the FSC and Rainforest Alliance CertifiedTM seals on-pack, further solidifying its efforts and commitment to responsible papermaking by sourcing one hundred percent of the virgin fiber sourced for its products from responsibly managed sources.
“P&G knows that it is important to preserve our world’s forests to ensure a future for our planet. That’s why we partner with the Forest Stewardship Council and the Rainforest Alliance to help us ensure that the tree fibers used in our products, like Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” said John Brase, Vice President, Family Care. “This campaign is one piece of our overall efforts to support and raise awareness of the protection of forests and FSC. Now, when consumers purchase Charmin and see the FSC and Rainforest Alliance Certified seals, they can “enjoy the go” now and for generations to come.”
P&G reached this milestone, in part, by tapping into the World Wildlife Fund Global Forest & Trade Network's expertise in sourcing fiber from well-managed forests that protect wildlife habitat and the air and water upon which we all depend.
“We applaud P&G for putting the FSC label on its product, which sends a strong message about the importance of responsible forest management,” said Corey Brinkema, president of the Forest Stewardship Council US.
Today’s consumers want to be environmentally friendly and Charmin is proud to share information and insights on its approach to responsible papermaking to empower its consumers to do the same to make informed decisions. Consumers will now find in-depth sustainability webpages to learn more about what P&G is doing to keep environmental impact top of mind for their favorite products.
“By sourcing from responsibly-managed forests, P&G sets an example of environmental and social responsibility for other companies, and for their customers,” said Richard Donovan, senior vice president and president of forestry, the Rainforest Alliance.
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & vitamin E; Charmin Essentials – a long-lasting toilet paper.
About Rainforest Alliance
The Rainforest Alliance is an international nonprofit organization working around the world since 1987 to conserve forests and natural resources while advancing sustainable livelihoods. Rainforest Alliance is focused on transforming forestry, agriculture and tourism, collaborating with foresters, farmers, businesses and workers to build strong forests and healthy communities, protect habitat, and rebalance the Earth, with the vision of a world where planet and people prosper together. The Rainforest Alliance is a founding member of Forest Stewardship Council and is a certifying body for products that carry the FSC seal.
About Forest Stewardship Council®
The Forest Stewardship Council is an independent nonprofit organization that promotes environmentally sound, socially beneficial, and economically prosperous management of the world’s forests. FSC was created in 1993 to help consumers and businesses identify products from well-managed forests. FSC sets standards by which forests are certified, offering credible verification to people who are buying wood and wood products. More than 5,000 companies and nearly 170 million acres of forestland are certified under FSC standards in the United States and Canada.