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NewPage adds to its TrueJet digital coated papers for book publishing market

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NewPage adds to its TrueJet digital coated papers for book publishing market

January 31, 2013 - 09:03

MIAMISBURG, OH, Jan. 31, 2013 (PRNewswire) -NewPage, the leading producer of printing and specialty papers in North America, announced today the launch of TrueJet Book, a new addition to its award-winning TrueJet Digital Coated Papers for production inkjet presses.

TrueJet Digital Coated Papers enable high speed, short run and variable data printing on production color inkjet equipment or related hybrid applications with offset class print quality and reduced total operating cost for the printer or publisher. Unlike conventional coated offset papers, TrueJet Digital Coated Papers are made with a combination of materials that result in improved inkjet ink dry times, improved inkjet print quality and productivity while maintaining the capability for offset printability in hybrid applications.

"The inkjet publishing segment is rapidly growing as books that were traditionally printed web offset are converted to inkjet printing," said Steven J. DeVoe, vice president, Marketing for NewPage. "TrueJet Book is designed specifically for high-speed, book publication print runs, is Forest Stewardship CouncilTM(FSC®) certified and meets NASTA (National Association of State Textbook Administrators) specifications."

"TrueJet Book is offered in a 45 lb. matte finish and delivers offset-like quality for full-color variable inkjet presses to meet the requirements of our book publishing customers," added Dennis Essary, director, Digital Papers for NewPage. "Customers who are looking for a better value proposition from an inkjet grade have a new option for the book publishing market based on the award-winning TrueJet design."

TrueJet Digital Coated Papers is a result of several years of research and development and on-press testing with some of the top manufacturers of high-speed inkjet presses. NewPage was granted U.S. Patent 7803224 for the technology, which enables coated papers to be printed via multiple processes of inkjet, offset and laser. Additional patents are pending.

TrueJet Book has been awarded Kodak's 4 Diamond Rating for use on the Kodak ProsperTMpress, and has also been recognized for HP Tseries presses without the need for a bonding agent.

NewPage and its TrueJet line of coated papers were recipients of a 2011 InterTech Technology Award. Bestowed by the Printing Industries of America, the award recognizes technological innovations expected to have a major impact on the graphic communications industry.

About NewPage

NewPage is the leading producer of printing and specialty papers in North America with $3.5 billion in net sales for the year ended December 31, 2011. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company's product portfolio is the broadest in North America and includes coated, specialty, supercalendered and uncoated papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit