Henkel introduces EPIX adhesive technology to support sustainable paper packaging materials, curbside recycling

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Henkel introduces EPIX adhesive technology to support sustainable paper packaging materials, curbside recycling

July 17, 2019 - 17:34
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BRIDGEWATER, NJ , July 15, 2019 (Press Release) -Henkel’s Packaging and Consumer Goods Division introduces a new product technology to support sustainable packaging materials. EPIX™ technology is a portfolio of materials and chemistries that enhance paper products and offer an alternative to single-use convenience items. EPIX™ expands paper functionality and improves performance while maintaining the sustainability and recyclability of the package.

The demand for more sustainable alternatives necessitated development of technologies designed for curbside recycling programs in consumable products and packaging. From straws and cups to eCommerce packaging, EPIX™ technology enhances the paper experience. Henkel’s EPIX™ technology was employed in a collaboration with eCommerce giant Amazon to develop a single-stream, curbside recyclable package.

“Henkel is proud of its shared commitment to the environment with Amazon in advancing sustainable and innovative packaging solutions – especially given the increase in purchases and deliveries associated with Prime Days,” said Michel Bilodeau, Corporate Vice President, Packaging, Henkel Corporation. “At Henkel, we understand the changing market dynamics and consumers’ desire for more sustainable products.”

Amazon is currently deploying the EPIX™ sustainable packaging technology in selected markets. The package created with EPIX™ technology recently received the “widely recycled” classification and will soon carry the How2Recycle®nationally harmonized label.  Look for the new curbside recyclable packaging and learn more at henkel-adhesives.com/epix-tech.

Created with consumers in mind, Henkel’s consumer goods and packaging business offers high-impact solutions for fast moving consumer goods companies.