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Sappi Fine Paper North America launches interactive guide for sustainable paper

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Sappi Fine Paper North America launches interactive guide for sustainable paper

April 22, 2010 - 08:22

BOSTON, MA, April 22, 2010 (PRNewswire) -As part of Sappi Fine Paper North America's ongoing commitment to sustainability, Sappi announces the launch of its eQ Tool -- an interactive Web based tool that allows you to explore a full range of factors behind choosing a sustainable paper. The eQ Tool illustrates Sappi's industry leading approach to carbon management, explores the best use of recycled fiber, and brings to life our progress in forest certification and waste reduction. To develop the eQ Tool, Sappi worked with IDEO, a global design and innovative consultancy.

"Our newly launched eQ Tool is an engaging demonstration of our core commitment to sustainability," commented Jennifer Miller, Executive Vice President, Strategic Marketing and Chief Sustainability Officer. "This interactive tool reflects our dedication to transparency, reporting measurable results and stating publicly the goals we have set for future progress. We recognize that the environmental performance of a paper supplier is an increasingly relevant and critical factor in choosing a product brand. The eQ Tool responds to that need and allows us to have a meaningful dialogue with our customers on a range of issues."

"IDEO was pleased to collaborate with Sappi in the development of their eQ Tool. This strategic design work demonstrates how a complex organization can effectively communicate their holistic values and activities with regards to sustainability. To understand and affect the environmental impact of print, one must take a systems approach. The eQ Tool provides stakeholders with the foundation to engage with the broader environmental considerations when choosing a paper supplier," said Beto Lopez, Design Director of Sustainability, IDEO.

Check out Sappi Fine Paper North America's new eQ Tool at, where you can explore:

1. Greenhouse Gas Emissions

2. Renewable Energy

3. Managing Process to Minimize Waste

4. Carbon Offsets

5. Sustainably-Harvested Wood

6. Initiatives for Sustainability

7. Recycled Fiber

The eQ Tool also provides you with the ability to generate a customized product statement that summarizes the environmental benefits of choosing Sappi Fine Paper North America's papers for your job.

"Our eQ Tool reflects Sappi Fine Paper North America's commitment to providing clarity on the issues associated with the sustainability of paper, by providing audiences with reliable, accurate information that is grounded in science," said Laura Thompson, Ph.D., Director of Sustainability and Technical Marketing, Sappi Fine Paper North America.

In addition, the second issue of Sappi Fine Paper North America's eQ Journal on sustainability is now available online and in print. The eQ Journal presents Sappi Fine Paper North America's initiatives in sustainability, and highlights best practices in this area among the printing, graphic design and publishing fields, and more. In the second issue of the eQ Journal, you'll get a first-hand look at: Sappi's carbon management strategies; how companies are raising the bar in sustainability; and a snapshot of the new eQ Tool. To request a printed copy of the eQ Journal, please contact: or 800-882-4332.