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The RISI Top 50 Power List 2015

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The RISI Top 50 Power List 2015

August 24, 2015 - 00:11
Welcome to the eighth edition of the RISI Power List. As per usual, some familiar names join (or rejoin) the list while others drop off and some new names make their debut. Another very familiar name makes a first appearance... and he's been dead 400 years.

Massive amounts of new capital are being invested and this is reflected in some of our picks. The converters are also making noise, including some upstream integration. A new event has struck a chord in the tissue sector. The ever important environmental and burgeoning bio sectors are paid their due.

As we have said before, this is not a scientific study but rather a compilation put together by our editors along with RISI staff and other interested readers. There are obviously many more than 50 people who wield considerable influence in this industry but we had to cut the list off somewhere.

As always, we would like to hear from you. Who have we missed? Who needs the boot? Please check out our discussion forum on the RISI Group on LinkedIn.


1. Marcello Castelli, Fibria


Like his neighbor (and rival) at Eldorado, Castelli has his eyes set on expansion. Civil works on a new pulp line at Três Lagoas, Brazil, is set to start later this year. Capacity will be 1.75 million tonnes/yr adding to the 1.3 million tonnes that the first line can produce. The Horizonte 2 project as it has been named should start up in 4Q 2017. Fibria will invest $2.5 billion in the project, which includes a turbogenerator. Fibria has also earmarked $530 million for capital projects in 2015, most of it directed to forest renovation to ensure a secure fiber supply in the years to come. Castelli recently signed a six-year agreement with fellow Brazilian company Klabin in which Fibria will purchase 900,000 tonnes of BEK from Klabin's Puma project due to start up within a year. The 900,000 tonnes will be purchased in the first four years of the deal. Amounts will decrease in the final two years. The pulp can only be traded in foreign markets.


2. David W. Scheible, Graphic Packaging

Since he assumed leadership in 2007, RISI's 2015 North American CEO of the Year has helped Graphic Packaging (GPI) more than double in size, significantly improved its profit margins and reduced its leverage by half. The company has sharpened its focus on core markets such as food beverage and other consumer products. The human side is just as important. During his tenure, GPI has fostered a well-managed company culture where more than 12,500 employees worldwide show a strong commitment to corporate values, operational excellence, sustainability, continuous improvement and customer service. In late 2014, GPI acquired the folding carton converting and paperboard mill assets of Cascades' Norampac division, further enhancing its North American position and extending the company's reach in Canada.

3. Mark Sutton, International Paper

Sutton had some very large shoes to fill following the retirement of John Faraci, RISI's North American CEO of the Year in 2014 and 2006 and a perennial member of this list. However, Sutton has shown that he is more than up to the task. Under his leadership, IP has improved its return in the industrial packaging business and has further expanded into market pulp, particularly fluff where it wants to improve its market share. IP is also restarting its No. 3 machine at Valliant, OK, to produce 360,000 tons/yr of containerboard. Sutton has said IP also will look at box conversion and containerboard acquisitions outside of the US which led to rumors of a possible takeover of the Smurfit Kappa Group but so far it is just that: a rumor.

4. Steve Voorhees, Rock-Tenn

We'll still call the company Rock-Tenn for one last time although with the acquisition of MeadWestvaco (MWEV), the name will change to WestRock. Combined sales from the two companies are just under $16 billion. In one of the largest M&A deals in the last 20 years, the merger creates North America's largest boxboard company and the second largest containerboard producer. Meanwhile, progress continues to be made in the integration of the former Smurfit Stone acquisition as well as the 2014 purchase of the Tacoma, WA, mill from Simpson. Second quarter (March 31, 2015) earnings were up 35% over the same period in 2014.

5. Teguh Ganda Wijaya, APP

Asia Pulp & Paper continues on its mission to be the No. 1 pulp and paper supplier in the world, but the last year has not been without its challenges. Trouble and tragedy on the ground in Sumatra where APP is building the largest pulp and paper mill on the globe meant that Greenpeace - the NGO the company had worked so hard to get onside after years of disagreement - disengaged. As the PPI editorial team were putting the Power List together, Greenpeace re-engaged with the Indonesian/Chinese giant via an open letter to chairman Wijaya acknowledging the work being done by the company over social conflict, a major challenge for pulp and paper operators in Indonesia. Spirits at APP have also been buoyed by the certification of 304,600 ha of its plantations under PEFC - one of the first of its kind in Indonesia.

6. Walter Schalka, Suzano

RISI's 2015 Latin American CEO of the Year was a popular choice for this year's award. In the words of one analyst, "He changed the company's culture to a cost/profitability focus." Another credited his work on cost reduction, optimization of Suzano's assets and the reduction in the company's leverage and risk. Among his accomplishments: the completion of the Maranhão pulp project adding 1.5 million tones/yr of new capacity; a fluff pulp project at the mill in São Paulo in which Suzano will be among the first South American producers to make fluff pulp; and the go-ahead for the commercial use of enhanced eucalyptus, developed by subsidiary FuturaGene.


7. Kari Jordan, Metsä Group

Jordan, president and CEO of the Metsä Group, must be enjoying himself in the role at the head of the Finnish company - he has just signed up to continue in his position after retirement age which occurs early next year. There is a lot going on in the group, just one of the larger projects is the recent announcement that Metsä Fibre will go ahead with the Euro 1.2 billion ($1.3 billion) bio-product and pulp mill on the site of its Aänekoski facility in Finland. The company describes the move as the "largest investment in the forestry industry in Finland". The mill will have an annual pulp production capacity of around 1.3 million tonnes with softwood pulp accounting for 800,000 tonnes and hardwood 500,000 tonnes.

8. Li Hongxin, Sun Paper

Awarded RISI Asian CEO of the year for 2015 because of his leadership, vision and strategic accomplishments, Hongxin is continuing to steer the company towards successful financial performance. This has been thanks to the company's strategies in cutting costs, diversifying its products as well as good management visions from Hongxin. In a recent PPI interview Hongxin acknowledged that entering the fast moving consumer goods (FMCG) market was an important strategic move for the company and Sun will continue to follow the path of innovation, research, and development-led production and product differentiation. "We will adopt internet-based strategies, accelerate network buildup for promotion and bring new technology including cloud computing as well as big data into our projects. All these will make our products better suited to meeting the needs of the market and the customer."

9. Fabio Schvartsman, Klabin

RISI's Latin American CEO of the Year in 2013 and 2014, he is ready to lead Brazil's largest papermaker into the realm of market pulp. The 1.5 million-tonne/yr mill will produce both hardwood and softwood pulp. The softwood will include fluff pulp making Klabin Brazil's first fluff pulp producer. If the Brazilian Real continues to depreciate against the dollar, Schvartsman said the benefits realized could be even greater than forecast. Analysts note that the company's conservative financial policies including a good cash balance and adequate liquidity is good protection for its pulp mill investment. Earlier this year, the company completed a small debottlenecking project on its recycled containerboard machine at the Piracicaba mill and started up a new 110,000-tonne/yr recycled containerboard machine at the Goiana mill. According to Schvartsman, this ended the company's cycle of investment in paper machines.

10. Peter Oswald, Mondi

Oswald has been CEO of Mondi's Europe & International Division since 2008 and has led the company down a path of acquisition and expansion into emerging areas. As a previous RISI European CEO Award winner in 2013 he was praised for his "very clear strategic focus", an attribute that he has continued to strive towards. Oswald's continual emphasis on customer-led development and ongoing drive for operational excellence has enabled the company to remain one of the top European packaging companies. An ambitious drive to acquire companies in its core product areas and growth in emerging Eastern European markets have enabled him to remain top of the game in the packaging industry. Mondi recently acquired two extrusion coatings plants located in Finland and Poland from Walki as part of its move to strengthen its position in the European extrusion coatings market. Oswald will also be taking up the role as the next CEPI chairman.


11. Lars Idermark, Södra

Idermark continues with his vision as CEO since he took up the role in 2013, which was to steer the company "back to basics for the future". It all seems to be looking good so far with a healthy market for softwood pulp, expansion plans going apace at the company's Värö and Mörrum mills and all sorts of new bio R&D going on. This includes a recently announced EU research project that Södra will participate in along with Innventia and seven other organizations. It will seek to increase investments in research for manufacturing carbon fiber-reinforced plastic composites from kraft lignin. The figures are looking good too; Södra is having a favorable 2015 so far according to the latest results which saw revenues and profits up 7% and 15% respectively.

12. John Williams, Domtar

Under Williams' leadership, Domtar has shown continuous growth over the years and has successfully entered new fields. One analyst recently rated Domtar as one of the top three picks in the paper and packaging sector. Continuing its move into personal care, Domtar recently announced a $160-millionproject at its Ashdown, AK, mill to convert an uncoated freesheet paper machine to fluff pulp. After much speculation, Domtar was able to announce an investment in its CelluForce nanocrystalline cellulose plant (Windsor, QC) by Schlumberger to explore the use of NCC to enhance the productivity of drilling for oil and gas. The company also captured three awards at the 2014 PPI Awards.

13. Richard Garneau, Resolute

Resolute is going soft. Well, not literally, but it recently announced a bold move into the tissue sector. Known for years as the world's leading newsprint producer, the company will invest $270 million to build a 60,000-ton/yr tissue machine and converting operation at its Calhoun, TN, mill. It will produce premium bathroom tissue and towel, focusing on private label. It is the company's largest investment since 2010. Under Garneau's leadership, Resolute continues to fight back from bankruptcy. As well the tissue project, Calhoun's continuous digester project will increase market pulp capacity by 100,000 tonnes/yr. He has not backed away from making the tough decisions as well as the company has been forced to permanently shut mills such as Fort Frances and Iroquois Falls, ON, and Laurentide, QC. Unlike many companies, Resolute also takes a tough stance against what it feels is unwarranted and unjust criticism from various NGOs.

14. Mario Draghi, European Central Bank

Last year the ECB's president was listed as the 8th most powerful person in the world by Forbes and more recently Fortune magazine ranked him as the world's second greatest leader. Draghi has often urged Eurozone governments to do more to improve their economic performance such as overhauling restrictive labor regulations. Talking last month at the European Central Bank he said: "The economic outlook for the euro area is brighter today than it has been for seven long years. Monetary policy is working its way through the economy. Growth is picking up. And inflation expectations have recovered from their trough." His comment also had a cautionary slant. "This is by no means the end of our challenges, and a cyclical recovery alone does not solve all of Europe's problems. It does not eliminate the debt overhang that affects parts of the Union. It does not eliminate the high level of structural unemployment that haunts too many countries. And it does not eliminate the need for perfecting the institutional set-up of our monetary union."

15. Karl-Henrik Sundström, Stora Enso

Sundström is still making his mark at Stora Enso having taken up the role at the company as the new CEO in August 2014 after previously being executive vice president and head of the Printing and Living Division at the company. With a wide global experience in the manufacturing industry and a solid background in financial management he has started to push the company towards its chosen strategic path. He has spearheaded the development of the company's new innovation center to highlight its micro-fibrillated cellulose (MFC) business - the world's largest MFC facility which provides raw material for selected commercial consumer board solution towards the drive for lighter weight packaging.

16. Tony Smurfit, Smurfit Kappa Group

A family member returns to head up the Smurfit Kappa Group (SKG) later this year when Tony Smurfit takes over from outgoing CEO Gary McGann. Smurfit has been working within the group for the last 20 years where he has gained experience both in Europe and the US. At present he is president and COO of the group, a post he has held since 2002.

17. The NGOs

Love them or hate them, the NGOs have a major influence on the pulp and paper industry, and most notably, Greenpeace, Rainforest Alliance and WWF have all made various impacts around the world in the last year. Probably the biggest effect has been in Indonesia where Greenpeace campaigns have successfully seen the drawing to a halt of the clearing of natural forests by pulp and paper companies. The NGOs have become particularly adept at using social media as a tool, specifically targeting big brand name customers of any producers in their sights, with enormous success.

18. Praveen Singhavi, APRIL Group

Part of the Singapore giant RGE Group, APRIL has found itself in the NGO spotlight over recent times due to its operations in Sumatra, Indonesia. But under Singhavi's leadership, all that seems behind it now as it has solved the pressing problems with deforestation issues and has now even gained NGO approval for reforesting parts of the Indonesia island, restoring up to 50% of its concessions back to natural forest. The group recently achieved PEFC certification on 300,000 ha of its concessions, and has recently ordered a new paper machine for its mill in Kerinci, Indonesia.

19. Annica Bresky, Iggesund Paperboard

Since taking over the reins nearly two years ago as Iggesund Paperboard's CEO Bresky has been at the helm of a company that is growing from strength to strength. At the heart of this is its fossil fuel reduction program. Iggesund Paperboard's Swedish pulp and paperboard production facility, Iggesund Mill, reduced its fossil carbon dioxide emissions by 86% from 2013 to 2014 from what was already a low level. The reduction is partly due to the investment in a new recovery boiler, which was completed in 2012. Bresky is also driving investment across the board with changes underway in Sweden with Andritz upgrading the TM 4 pulp drying line at the Iggesund mill - increasing the line's capacity from currently 230-260 tons to 325 tons/day. Start-up is scheduled for the fourth quarter of 2015. Under Bresky's leadership the company is also conducing an intensive campaign to upgrade its delivery service in several geographical regions of the world. Recently the company announced it is starting distribution on the US west coast and launching new distributor partnerships in several European countries.

20. José Carlos Grubisich, Eldorado

Starting from scratch with no background in the industry, Eldorado has just started construction of its second pulp line in Três Lagoas, Brazil, where the race between Eldorado and Fibria is just heating up. In the first quarter of 2015, Eldorado's pulp sales jumped 27% to 366,000 tonnes and revenue reached $260 million, online for 54% growth annually. Capacity of the original pulp line is now 1.7 million tonnes/yr. The new line, scheduled for startup in the beginning of 2018, will have a capacity of 2.3 million tonnes/yr, making the site one of the largest single line operations in the world. And word is Eldorado is already looking at a third line.

21. Anthony Pratt, Pratt Industries

Here's one CEO who does not mind being "boxed in". The company is now the fifth largest box maker in the US and along with its recycled paper mills and collection facilities, it now has 120 sites across the US. Pratt is the world's largest privately-held 100% recycled paper and packaging company. It is all set to start up its newest containerboard (360,000 tons/yr) mill in Indiana later this year. Pratt has said he is hoping to double the size of the company in the US in the next seven years. It has just made a $75-million acquisition of Robert Mann Packaging of California. It just opened a corrugated box plant in Beloit, WI. Pratt also has its sights set further afield with India looming large on the radar.

22. Jim Hannan, Georgia-Pacific

RISI's 2013 North American CEO of the Year continues to position the company to take advantage of expected upswings in the US housing market. It recently purchased the Mexia, AL, Rocky Creek lumber operations of RoyOMartin and there have been large investments in its building products facilities. On the pulp and paper side, the Palatka, Fl, mill underwent a $70-million project to upgrade its evaporators. The Broadway mill (Green Bay, WI) installed a new power boiler that replaced a coal-fired unit. This will significantly reduce the mill's carbon footprint. With the integration of Buckeye Technologies, G-P is well placed in the burgeoning cellulose sector.

23. Jussi Pesonen, UPM

As the president and CEO of UPM, Pesonen has steered the company through significant advancements particularly in the area of biorefining. He has been at the forefront of UPM's Lappeenranta biorefinery development, which started commercial production of advanced renewable diesel in Finland in the beginning of January 2015, a historic milestone after eight years of R&D, piloting and construction. Pesonen has also been key to the company's new business structure. The structure - based on six business areas - was aimed at bringing clarity and focus to implementing UPM's agenda for each of the businesses. According to Pesonen this strategy allowed the company to carry out the short term profitability improvement program in an efficient manner. Target savings of EUR 200 million were achieved earlier than expected and a new target of EUR 150 million was set for the year 2015. The company has also been pushing forward with its pulp expansion projects in Finland and in Uruguay, and investments were made in labelling materials, woodfree specialty paper and self-adhesive labels in China and Poland.

24. Per Lindberg, BillerudKornsäs

Three years on from the historic merger of cartonboard manufacturer Kornsäs and paper maker Billerud, CEO Per Lindberg has just had his best quarter so far as BillerudKornsäs. The company's operating profit in the quarter reached a level of SEK 698 million ($82 million) with an operating margin of over 12%. Lindberg is now pushing for increased growth and is striving to take an additional step towards becoming a leading player in the primary fiber packaging market. With Lindberg at the helm his strategic plan is to grow the company 3-4% per year until 2018. Acquisitions are firmly on the agenda for the future. Speaking recently Lindberg said: "Looking beyond mere organic growth we have now strengthened our balance sheet enough to also consider additional growth by acquisitions or significant investments." Sustainability has also always been firmly on the agenda with Lindberg and the company has been making significant headway in developing new sustainability initiatives that will be fed back into the company's own product development.

25. Mark Kowlzan, Packaging Corporation of America

With the successful Boise integration under his belt, Kowlzan turned his attention farther west recently with purchase of Crockett Packaging's two plants in California. The conversion of one of the DeRidder, LA, mill's newsprint machines to kraft linerboard/recycled medium has the makings to be what one RISI news editor calls one of the most successful conversions so far.

26. Elizabeth de Carvalhaes, IBA

De Carvalhaes becomes the first representative of the southern hemisphere to lead the International Council of Forest and Paper associations (ICFPA), taking over from Donna Harman of the AF&PA. But foremost on her mind is the leadership of the Brazilian Tree Industry, a newly formed association that seeks to include all industries that use the forest as the base of their operations. Thus far, it includes the former Brazilian pulp and paper association (BRACELPA), as well as the forestry, flooring and panel associations and the door is open to include more. With the ICFPA, de Carvalhaes has set her sights on climate change and showing delegates at the upcoming UNFCCC COP 21 how the forest products industry can have an important role in mitigating the effects of climate change.

27. Marco Mensink, CEPI

Mensink has been in the job of director general of the Confederation of European Paper Industries (CEPI) for the last year now, and has not disappointed. Grabbing the reins with both hands, his boundless enthusiasm and endless curiosity for what is being done, what can be done, and what should be done for the European Industry has come to the fore. Along with the full time job of lobbying the European Parliament over all sorts of topics relating to pulp, paper, power and bios affecting Europe, Mensink spends his time traveling all around Europe visiting CEPI members and coming up with new plans to highlight and promote this illustrious industry. The latest is "The 20 Most Innovative Products" which will be unveiled at Paper week in Brussels in November.

28. Cheung Yan, Nine Dragons

Former RISI Asian CEO of the Year winner and "First Lady" of the global recovered packaging industry, chairlady Cheung Yan has had challenges at the helm of Nine Dragons over the last year. After an elongated wave of expansion over the years that has seen the company usually start up at least one new machine annually, 2015 will be an exception. It has pushed back the start up of two new 350,000-tonne/yr BMs in China and Vietnam. According to the company general market demand slowed down in China 2014 due to weak economic growth. This has affected the traditional retail business and, therefore, the consumption of packaging materials and of course with it Nine Dragons' bread and butter business. There are bright spots however, one of them being that the region's e-commerce sector has really taken off and become a new market for the company, and another that new government regulations on the environment will mean increased capacity shuts in the county.

29. Kim Carstensen, Forest Stewardship Council (FSC)

As director general of the prominent forest certification organization, Carstensen is a prominent force in enabling the organization to move forward in a number of areas. The FSC is focusing specifically on succeeding in certification in tropical forests, smallholder and community certification globally. It also aims for continued growth rates, both in total certified area and the number of certificate holders. Under his leadership the FSC has now many prominent global NGOs as members including Greenpeace and WWF. Speaking recently to PPI he commented on the work with NGOs. "Our member NGOs can be our strongest critics, and even though this can look like a weakness of our system, it is actually a strength. In fact, the NGO criticism is exactly where much of the strength of our system comes from. We have a system of complaints resolution that is robust, and it works. We work to resolve conflicts when they occur, and we work with all our stakeholders, including the NGOs, to find solutions to any gaps that are found in our system. Through our membership from all groups in society we provide a forum for open dialogue and criticism - we don't shy away from it."

30. Steve Binnie, Sappi

Binnie took up the post of global CEO of Sappi in July of last year, and by all accounts things are looking good so far. The company has recently posted remarkable Q2 results, with accelerated earnings and a net income which "skyrocketed 75% to $56 million", according to RISI commentators. This, despite declining prices for dissolving wood pulp and weak demand for graphic papers - all going to prove that being the cost leader is the right approach to this business.

The specialties move from graphic papers at its Alfeld mill in Germany also seems to be paying off, with recorded price and volume gains being achieved on last year.

31. Martti Fredrikson, Finnpulp

Seemingly shooting up and out from nowhere, there is a new kid on the block in softwood pulp and bio-products as Finnpulp CEO Fredrikson joins the RISI Power List. The company has ambitions to build a greenfield mill in Sorsasalo, north of Kuopio, Finland which will produce 1.2 million tonnes/yr softwood pulp as well as 60,000 tonnes of tall oil and provide 1 TWh/yr of bio-based electricity for the national grid. The investment total is Euro 1.4 billion ($1.6 billion) with start up proposed for 2019.

32. Pete Madden, Drax Biomass

Part of the UK-based Drax Group, Drax Biomass has just opened its Baton Rouge, LA, storage, handling and loading facility with a capacity of 3 million tons/yr. Madden came to Drax from Plum Creek Timber and has more than 30 years experience in the forest products sector. Drax is spending well over $300 million in the Gulf region of the US including the pellet production facilities Amite Bioenergy and Morehouse Bioenergy that will have a combined production of about 900,000 tons/yr. Drax produces about 8% of the UK's electricity needs and is working to transform itself into a primarily biomass-fuelled generator in place of coal. These US facilities will help the company reduce its carbon emissions by 22 million tons, making it the largest decarbonization project in Europe. The Drax power station uses more wood fiber (in the form of pellets) than any other facility in the world.

33. Joe Nemeth, Catalyst Paper

BC-based Catalyst took a bold step in 2014 moving into the US and acquiring the Biron, WI, paper mill owned by Verso and the Rumford, ME, paper mill, previously owned by Rumford Paper. The move increased Catalyst's capacity by about 65% to 2.3 million tonnes/yr of pulp and paper. According to the company, the move gives Catalyst the most comprehensive web product lines in North America. Catalyst has just announced a $16-million improvement project for Rumford. With an improving financial picture, Nemeth is looking forward to a strong second half in 2015. The acquisition, says Nemeth, allows the company to better serve new and existing customers through operational synergies and a more diversified and higher value suite of products.

34. Adi Chindhy, Kimberly-Clark

As global director of procurement (virgin fiber) for one of the world's leading consumer products companies, particularly in the tissue sector (brands such as Kleenex and Scott), Chindhy is responsible for setting the company's global fiber strategy and managing supplier negotiations. The company operates worldwide and has more than $20 billion in annual sales and every day, one quarter of the world's population buys one of its products.

35. Dennis Jönsson, Tetra Pak

Dennis Jönsson's role at the helm of one of the most renowned companies in the packaging industry has remained strong with evidence that the company's business strategy is working at what Jönsson the described as the "backdrop of a difficult year with slower packaging material growth than originally expected". Innovation has been high up on Jönsson's agenda with the continual development and rising demand of the company's Tetra Brik Aseptic packs. Another innovation highlight for the company is the introduction of its Tetra Rex Bio-based - the world's first carton package made entirely from plant-based material, combining paperboard with plastics derived from sugar cane, rather than oil or gas. Speaking recently Jönsson commented on what 2015 has in store for the company. "It will undoubtedly be another demanding year, but we are confident that our strategic direction will continue to strengthen our market position and bring us further success in both packaging and processing. Our focus, as always, will be on creating customer value, through continuous innovation and by helping to ensure customers are well-placed to capitalize on the many opportunities we see on their horizons."

36. Ben Gunneberg, PEFC

Another forest certification system, PEFC is celebrating 15 years of operating. PEFC now has 260 million ha under its scheme in 38 countries around the world the latest of them Indonesia. Under Gunneberg's leadership, PEFC has a new push going on with the PEFC in Asia and the Far East, with India, Japan, Malaysia, Myanmar, the Philippines, Thailand, Turkey and Vietnam in its sights.

37. Miles Roberts, DS Smith

Under his leadership DS Smith is remaining committed to an agenda of acquisition and growth across emerging markets. Recently, the company completed its acquisition of Duropack - a business that according to Roberts is "highly complementary to DS Smith's geographic footprint". The move allows the company to have a more prominent position across southeastern Europe and further strengthen its pan-European capabilities to its existing customer base and opens the company up to attracting new customers. His unfaltering commitment to push the company forward in markets where it was previously under-represented will no doubt continue throughout this year.

38. Donna Harman, AF&PA

Now that her term as head of the ICFPA is over, Harman can turn most of her attention to domestic issues. She will continue to lead efforts on Capital Hill in Washington, DC, to have government recognize the industry's efforts to help improve the nation's economy and environment. In 2015, this includes working to have the EPA recognize biomass-based energy as carbon neutral. To this end, a coalition of associations such as the AF&PA, American Wood Council, Forest Resources Association and the National Alliance of Forest Owners have created, a clearing house for scientifically sound information on carbon-neutral energy. In the transport field, the AF&PA is Harman is lobbying to allow heavier weight trucks on the interstate highways, saying a sixth axle poses no risk to road safety orf contributes to the faster deterioration of roads.

39. Jari Rosendal, Kemira

Rosendal, president and CEO of Kemira, has led the Finnish based chemicals company to what it says is the "only pulp and paper chemistry provider with a truly global reach". Kemira recently completed the acquisition of AkzoNobel paper chemicals business for Euro 153 million. The acquisition means that six of AkzoNobel's paper chemical manufacturing sites and approximately 350 employees are to be transferred to Kemira.

40. Larry Montague, TAPPI

Having led the resurgence of TAPPI, Montague presided over a successful Centennial celebration of the organization at its recent PaperCon conference in Atlanta. While its past has been rich, the future also holds promise with forays into such areas as nanotechnology, nonwovens, bioenergy and bioproducts. TAPPISAFE is the first industry supported safety orientation and verification program. Montague is looking at increasing TAPPI's foreign membership and China represents a rich opportunity. Montague would also like to see TAPPI grow on the information side on an international scale.

41. Brett Robinson, Canfor Pulp

Although the Canadian industry has not been credited with being much of an innovator in recent years, Canfor Pulp is trying to buck the trend. The company strives to maintain its position as a leading top quartile producer of sustainable premium pulp, paper and power products. It has pioneered with top suppliers to help tissue producers make a softer product while reducing the amount of softwood pulp needed. Although this may seem counter intuitive to the world's fifth largest producer of northern softwood kraft market pulp, helping a customer's bottom line secures its own. Canfor has also instituted a company-wide quality program that includes start-of-the-art analytical technology and specialized software across the pulp making process. It's also pushing the envelope with a pioneering sales agreement with Finnish-based UPM, Fiber United, covering four major markets.

42. John Potocsnak, Corrugated Supplies

From converter, Potocsnak has made the big leap to integrate by buying the idled FutureMark mill in Alsip, IL, and will convert it from recycled coated paper to containerboard production by the end of the year. The company will spend about $40 million on the project. He is also expanding the company's US sheet feeder network. The mill is located close to the company's sheet feeder plants in Bedford Park and New Haven, IN.

43. Jack Schwarz, The Schwarz Group

Schwarz is also involved with New-Indy Container, which purchased two of International Paper's containerboard mills in southern California. The company is also expanding its sheet feeder network. In 2014, it started up the first 130+ inch wide corrugators in North America, at its plant in Indiana. In 2015, New-Indy purchased Carolina Container, a major independent converter based in High Point, NC. It has also been announced that New-Indy has purchased Hartford City Paper.

44. Jürgen Heindl, Progroup

A remarkable success story in the European pulp and paper industry, Heindl has built his Progroup empire up from nothing into a real force to be reckoned with in the corrugated industry in Europe. With two large papermaking facilities, and eight converting plants in crucial locations throughout the heart of Europe, the Progroup has a major influence on this hugely competitive, cost led business.

45. Aida Greenbury, APP

APP's irrepressible managing director of sustainability at the Asian giant continues to be a major influencer on the global stage. After a few challenges earlier this year on the ground in Indonesia, the company is now pushing its products under the "zero deforestation" banner. Greenbury is taking center stage in that push.

46. Julie Corbett, Ecologic Brands

After winning the PPI Award for Innovation in Sustainable Packaging in 2013, Ecologic made the next step in 2014 winning the award for Advances in Production Efficiency-Packaging Plant. The growth of this company, founded by Corbett in 2008 has been astounding. The new facility in California allowed the company to increase its production to 60 million units annually from six million. It recently introduced the first molder paper litter jug for pets. In 2014, Ecologic signed a $7 million financing agreement with Kruger in which the Canadian-based company will become the exclusive licensee and manufacturer of Ecologic's paper bottle technology in Canada.

47. It's Tissue

The Italian tissue event that has turned things around: Rather than delegates visiting a vast exhibit hall with static displays and perhaps viewing a video of the equipment they are interested in, It's Tissue brings delegates to the sponsoring suppliers' facilities to see commercial-scale equipment, much of it in operation. At the recently concluded event based in Lucca, Italy, the 12 sponsoring companies that collectively call themselves Tissue Italy hosted more than 1,200 visitors from about 80 countries. The next It's Tissue will be held in 2018.

48. FEFCO, Angelika Christ

Secretary general Angelika Christ works tirelessly for the European Federation of Corrugated Board Manufacturers (FEFCO) - a non-profit organization representing the industry in Europe. Under her leadership the organization succeeds in ensuring the industry's needs are heard across Europe. She's well-known for championing the industry on its efforts regarding lightweighting and addressing the growth of digital printing and its potential for the corrugated industry. Investigating economic, financial and technical issues that impact on the corrugated industry have been Christ's key aims while promoting and developing the corrugated industry's image across Europe.

49. William Shakespeare

Although it is nearly 400 years since he died and 450 years since he was born his popularity never diminishes and his 37 plays (although it could have been more) are centered around some comparative themes with the paper industry: history, comedy and tragedy. His invention of more than 1,700 words, including surprisingly the word ‘puking', have made a big impact in the world of print and paper. He is the best-selling fiction author to date with maximum estimated sales of around four billion. Shakespeare's Comedies, Histories and Tragedies First Folio containing 36 plays was published in 1623 and as the paper industry was still in its infancy so the rag paper was imported in to the UK from France.

50. The Remembrance Poppy

Every year UK paper manufacturer James Cropper produces 250 kilometres of red paper for the symbolic Remembrance Poppies. From Cumbria, the paper makes the 300 mile trip to the Southeast, where Poppy factories produce more than 40 million Remembrance Poppies, 500,000 poppies of other types, 5 million Remembrance petals, 100,000 wreaths and sprays, 750,000 Remembrance Crosses and other Remembrance items. With the color samples matched to real poppy petals the paper is turned into millions of poppies, with money raised for The Royal British Legion to continue to support the whole Armed Forces community. Last November was particularly poignant as it marked the 100th anniversary of the start of the First World War.