31. David Paterson,AbitibiBowater
For a company that has received the amount of negative publicity that AB has, one may be excused for thinking that this is an odd choice. What influence could a bankrupt company have on the industry, one whose focus is newsprint, a product that seems to be in a non-ending decline? However, the company says it has completed its sales of assets and could emerge from creditor protection in autumn 2010. And, CEO Paterson has said the company's goal is to build an organization with "a low-cost and flexible operating platform and a diverse and innovative mix of products, capable of reacting to industry dynamics." As one observer said, improve the utilization of the newsprint asset base to produce other innovative grades that challenge existing products: UFS substitutes, lightweight containerboard. This is not the Abitibi your father knew.
32. Gary McGann,Smurfit Kappa
Getting more and more mentions from financial analysts due to his successful management in challenging times, Gary McGann, CEO of Smurfit Kappa presides over an organization that is one of the giants of the pulp and paper industry. With its headquarters in Ireland, Smurfit Kappa has a multitude of operations around the globe with 349 operating facilities in 30 countries predominantly making and converting containerboard and corrugated packaging. In the latest PPI Top 100 published in September 2009, the company came in at seventh largest globally in terms of turnover at over $7 billion with a production output of around 5 million tonnes paper.
McGann joined the Jefferson Smurfit Group in 1998 as CFO, but has had a varied and high profile career in other industries in Ireland, including CEO of Gilbeys and the Aer Lingus airline.
33. Martyn Eustace,Two Sides
Martyn Eustace is often to be seen in Europe at conferences and important debates on sustainability in the paper industry. Eustace developed the Two Sides initiative in 2008 which seeks to change public attitudes to print and paper and has resolutely been banging the pulp and paper industries' sustainability drum wherever it can be heard.
Although a UK based initiative with over 200 members, Two Sides has been allied with the European Print Power organization, which has been designed to highlight print as still the most successful way to communicate. Two Sides marketing material is now being translated and adapted to create a pan-European sustainability campaign. Eustace says that there has also been a lot of interest in the initiative from other continents, including North America and Asia.
Eustace is a seasoned paper industry professional with 30 years service in merchanting.
34. Anthony Pratt,Pratt Industries
Making good on a promise to commit $1 billion to fight climate change, the company recently started up the first of four "clean energy boilers" it will install at its US mills. The boiler gasifies its fuel such as wood waste from sawmills, construction sites and road clearing. It even burns the plastic contaminants from two of its mills that comes in with the recovered fiber it uses as a furnish. Pratt has made quite an impact since it started its mill operations in the US and it's obvious the company has even bigger plans.
35. Rupert Murdoch,News Corporation
Founder, chairman and CEO Rupert Murdoch probably deserves to be on our list anyway, the media magnate is a household name, and owns a multitude of newspapers as well as broadcasting companies around the globe.
But our particular reason for putting Murdoch in the 2010 RISI Power List is the recent introduction of charges for online content for access to probably one of the most famous newspapers globally, Britain'sThe Times.This new development is being seen by many in professional media circles as an experiment, and also represents something of a lifeline Murdoch is throwing to the beleaguered newspaper industry. One thing is for sure, the results will be closely monitored. But already analysts are warning thatThe Timescould well lose "almost all" of its online readership and are posing the question: "Why pay for something when you have always had it for free?".
Might objections for paying for online content also see a surge in readers going back to print?
Depending on the results of the experiment, there are also plans afoot for News International to start charging for access to two other well known UK titles,The SunandThe News Of The World. Meanwhile Murdoch has said Apple's iPad "may be the saving of newspapers" - and the printed version of newspapers will be around for a long time, according to a report of a recent speech by him on the National Press Club website. In his talk with journalist Marvin Kalb, Murdoch said newspapers will transition to new electronic versions that protect the newspaper's integrity while reducing costs for printing and transportation. "If you have a great brand name and trust, and if you maintain it, people will be attracted to it," he said. "I got a glimpse of the future this weekend with the introduction of the iPad."
36. Aida Greenbury,APP
Tenacious, combative, witty and sharp, all features and attributes that are needed if you are in any way employed to get the message across about sustainability in the pulp and paper industry. But add Indonesia into the mix, and then APP, and you need an outstanding individual to take responsibility. APP have it with Aida Greenbury, the company's managing director of sustainability.
Greenbury spearheads sustainability and stakeholder outreach activities for APP which is now the third largest pulp and paper producer in the world. The company operates dozens of manufacturing facilities along with a landbank of close to three million hectares of pulpwood concessions worldwide. As APP's primary point of contact Greenbury communicates with a diverse range of stakeholders, including leading industry players, NGOs, financial institutions, inter-governmental organizations, the media, and civil and academic societies.
Greenbury has made our Power List for her force of personality and capacity for hard work. She is often seen on the stage at conferences around the world, and at round tables and debates passionately fighting the company's and Indonesia's environmental corner.
37. Max Jonsson,Chemrec
Max Jonsson is the new and incoming CEO of Chemrec, one of the trailblazing companies in the new world of bio-fuels production for the pulp and paper industry. One of the first pilot plants built by the company will begin producing BioDME later this year within Chemrec's development unit located at the Smurfit Kappa paper mill in Piteå, Sweden. The pilot plant has a capacity of about 4 tons (1,600 gallons) per day using forest residues as feedstock. The plant is being constructed as part of the BioDME project with consortium members Chemrec, Haldor Topsøe, Volvo, Preem, Total, Delphi and ETC. The project is supported by the Swedish Energy Agency and the EU's Seventh Framework Programme. The estimated cost of the plant is around SEK 150 million.
Chemrec says that BioDME based on forestry or agricultural residues is a renewable and environmentally superior automotive fuel. The Chemrec process is used to produce BioDME from black liquor, a by-product of the pulp and paper industry.
Jonsson, has taken over from former CEO, Rick LeBlanc. Jonsson's company, Nykomb of which he is chairman, is one of the owners of Chemrec. With a finance background, he has held senior positions in the development, financing and operation of independent power production projects.
38. Jogarao Bhamidipati,ITC
India has a lot of challenges ahead on the pulp and paper front. Population is growing by 20 million annually, literacy in the country has gone up from around 20% to over 70% in a matter of five decades - meaning that the 10,000 publishers have a major challenge in producing books for educational purposes - projected GDP of the country is 7-8% per annum, with paper and board demand expected to grow at 6%, and there are improved living standards and high expectations among the young. All this and very little in the way of fiber for pulp and papermaking.
This rapid growth and high speed evolution makes raw material, especially in the shape of recovered paper, an essential ingredient of the pulp and paper industry in India. Jogarao Bhamidipati, vice president of ITC, one of the country's largest papermaking groups, makes our Power List as he has pioneered the revolutionary WOW initiative. The WOW scheme, which stands for Wealth out of Waste, has been created to increase awareness among the general public about the necessity of recycling paper and board, and reducing landfill. As one example of a recent WOW initiative, a nationwide call to all schools was sent out to make July 1st "National Recycling Day".
Bhamidipati has served various stints at ITC, with its paper and paperboard divisions both at home and abroad, including the position of Head of Supply Chain, handling the complete procurement of all logisticts, warehousing and inventory management for the company's four units across India.
39. Joel Quadracci,Quad/Graphics
Joel Quadracci is the CEO of printing giant Quad/Graphics, which is the largest privately owned printing company in the US.
Quad/Graphics has hit the news recently as it is about to merge with Montreal's Worldcolor Inc, a move that will result in its being listed on the New York Stock Exchange. The merged companies will have combined sales of $5.1 billion and 30,000 employees making it the second largest commercial printer in North America behind RR Donnelley and Sons which has almost double the sales at $10 billion. The newly merged company will print well known titles such asNewsweek, Wired, Sports IllustratedandRolling Stone.
40. Elizabeth de Carvalhaes,Bracelpa
The president of the Brazilian Pulp and Paper Producers Association (BRACELPA), de Carvalhaes represents perhaps the most important pulp producers in the world today and chances are their importance and influence in the global forest products industry will continue to grow. With broad experience in international and governmental spheres, besides a thorough knowledge of the Mercosur, de Carvalhaes is well placed to be the voice of the Brazilian industry. Her main objectives with BRACELPA are to communicate the good practices of the companies in the association in the national and international areas and to strengthen the sector's image in the international sphere.