21. Matias Domeyko,Arauco
Leading the company through one of its greatest crises, the Chilean earthquake, that took out about one million tonnes of capacity, Domeyko has rallied his troops well and the company has restarted most of its mills. At the same time, the company made a great effort to help those in the country who were severely affected by the damage the quake wrought. Despite the work needed at home, Arauco was able to open its ninth office outside Chile, in Shanghai. China now accounts for 45% of the company's income from pulp and is Arauco's primary pulp market. In late 2009, Arauco and Stora Enso completed the purchase of ENCE's assets in Uruguay, which will lead to the construction of a new pulp mill although no dates have been set for the beginning of construction.
22. Arturo Mackenna,Empresas CMPC
Quietly, under Mackenna's leadership, this Chilean company has moved up the list of leading pulp producers but maintains a diversified product list: sawmills; pulp, tissue, newsprint and board. Although its pulp, paper and board facilities suffered more than 300,000 tonnes of losses in the aftermath of the February earthquake that rocked Chile, the company is back on track and has made a name with its ambitious expansion plans. In January, it acquired 100% of the Guaiba mill in Brazil, which includes 212,000 ha of eucalyptus plantations and a 450,000-tonne/yr pulp mill. This increases CMPC's pulp capacity by 23%, to more than 2.45 million tonnes/yr. At Guaiba, the permits are in place to raise capacity to 1.75 million tonnes/yr. The site also has a 60,000-tonne/yr paper mill. And, CMPC recently approved the construction of a new tissue machine at its Santa Anita, Peru, mill, to start up in 2011.
23. Duncan Pollard,WWF
Duncan Pollard is director of Conservation Practice and Policy for WWF under which comes the NGO's Pulp and Paper Programme. Pollard is a well known face around the world in forestry, pulp and paper circles, and is something of an "insider"; he served his time prior to joining WWF being involved in the startup of the Santa Fe pulp mill in Chile, as well as being in charge of a UPM plantation in Uruguay.
WWF states that the Pulp and Paper Programme has the broad goal of reducing the ecological footprint of global pulp and paper production. This it does by using advocacy tools and approaches to promote the uptake of the WWF's Paper tools, itsPaper GuideandPaper Scorecard, promote the use of FSC-certified and recycled paper products among paper buyers and manufacturers, and develop user-friendly resources to support responsible investment in the pulp and paper sector.
24. Wolfgang Palm,Palm
On August 21, 2009, production began on Palm Paper's brand new 400,000-tonne/yr PM 7 at its King's Lynn production site in the UK. But this was no ordinary startup, PM 7 is a newsprint machine, and the newsprint sector is widely considered to be a drastically reducing market. Economists at RISI reckon that the new machine has changed this sector of the industry for good in the European region, and say that PM 7 was the leading indicator for the recent 24% price drop for newsprint prices. Wolfgang Palm is the fourth generation of his family to run Palm Paper which consists of four mills, with seven paper machines producing some 1.9 million tonnes/yr of newsprint and paper for corrugated board. It also has 18 corrugated box plants.
25. José Honório,Portucel Soporcel
Portucel Soporcel started up its 500,000-tonne/yr uncoated woodfree (UWF) paper machine at its new mill in Setúbal, Portugal at the end of last year. CEO of the company, José Honório said at the time: "This project has demonstrated the group's entrepreneurial capacity and the expertise of its workforce. The new paper mill will also make us more competitive, clearly positioning the group as Europe's leading manufacturer of UWF paper."
There was great fear at the time among other manufacturers that Portucel Soporcel would flood the market in Europe, thereby bringing prices for UWF tumbling down. However, under Honório's leadership, fears were proved to be unfounded, as the company "did anything but flood the market in Europe" according to other industry suppliers.
Portucel Soporcel is an enormously important company to the country of Portugal. The company is responsible for 4% of the total of the country's export output, and investment of around Euro 70 million a new cogeneration power station sees it supplying 5% of the renewable power to the national grid.
26. Teresa Presas,CEPI
Teresa Presas is a tireless campaigner for the European paper industry in her role as managing director at the Confederation of European Paper Industries (CEPI). Often to be seen on the stage and under the spotlight at industry events around the globe, Presas also proactively organizes debates and initiatives that really get to the nub of paper industry challenges, from the threat of electronic media to making sure guidelines are met for the production of packaging for food.
Through its 18 member countries (16 European Union members plus Norway and Switzerland) CEPI represents some 800 pulp, paper and board producing companies across Europe, ranging from small and medium sized companies to multi-nationals, and 1,200 paper mills. Together they represent 27% of world production.
27. Raymond Lee,Lee & Man
As CEO of one of the leading containerboard producers in China, Raymond Lee has led the company on a roller coaster ride over recent years. Like its peers, Lee & Man rapidly expanded its production base for several years then set sail in international waters with ambitions to grow in Vietnam and the US. With the economic crisis, Lee & Man had to pull out of the US and sold off its pulp operations in October 2008. The company put its Vietnamese greenfield expansion on hold for a while, but has recently dusted off the plans. In the past 12 months, Lee & Man has been focused on its Chinese operations and the company's balance sheet. For example, Lee & Man has invested in capacity expansion to serve the rapidly growing city of Chongqing. The growth of this inland metropolis has been given a boost by the Three Gorges Dam project, which provides ample hydropower supplies to attract industrial investment and opens up access to the sea on the dammed Yangtze River. Most recently, Lee & Man has entered into a business co-operation with Nippon Paper Group. Lee has a strong vision in place for the company and has had to adapt to changing economic times and be flexible when needed.
28. Berry Wiersum,Sappi
The CEO of Sappi Fine Paper Europe, is often seen to be strutting the boards at conferences, dinners and important gatherings all over Europe. And he is a bit of a cultural boffin, holding a Master of Arts degree in Medieval and Modern History and subsidiaries in French and Music from the University of St Andrews in the UK.
But it is when you get him on the subject of the paper industry in Europe that Wiersum comes alive, which is why he is on our list. He is adamant that the industry should do more to promote itself, and to rise to the challenge of new media. Wiersum is also the new chairman of CEPI, a post he took up in January 2010. He will continue in the post until the end of 2011.
29. Kathleen A. Walters,Georgia-Pacific
Making a return appearance, Walters leads a company whose brands are known worldwide. As executive vice president, global consumer products, she is at the forefront of a business known for its innovative approach. Georgia-Pacific has recently announced it will spend $500 million at one or two of its 12 tissue mills to upgrade or replace tissue machines. The company is looking at advanced proprietary tissue making technology. A leader in TAD technology, the company is reported to be looking at new technology that is supposed to use less energy than conventional TAD machines.
30. Harris DeLoach, Jr.,Sonoco
Under his leadership, the company has bounced back from the recession with a bang. First quarter earnings in 2010 were more than double those of the same period in 2009, $48.6 million compared with $23.1 million. Late in 2009, despite the recession, analysts were still impressed, noting the company had shown continued strength in consumer packaging and earning stability despite the volatility. Sonoco is the largest producer of cores and tubes with sales in excess of $4 billion annually. In 2008, DeLoach was chosen as the Business Leader of the Year by the South Carolina Chamber of Commerce. One of the testimonials noted that he epitomized the very finest attributes of a 21st century executive, adding that DeLoach is very knowledgeable about the reality of global competition.