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Are you on the RISI Top 50 Power List?

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Are you on the RISI Top 50 Power List?

July 14, 2014 - 07:29

By  Graeme Rodden, Mark Rushton, and Sally Cousins

BRUSSELS, July 1, 2014 (PPI Magazine) - In this its seventh iteration, the RISI Power List welcomes a host of new names to join many familiar faces. Compared with happenings in previous years, it has been relatively quiet for the pulp and paper industry over the past 12 months.

Still, the industry marches on. The bio-sector continues to grow albeit slowly as companies discover which products/process will provide the best return in the future.

In recent months, there have been encouraging investments in Europe, particularly Sweden and Finland. New pulp projects have been announced in South America as others prepare for imminent startup. The tissue and packaging sectors continues to grow as more and more the industry becomes "softer and browner". And of course greener.

As we've said before, this list is not the result of an exhaustive scientific study nor is it all about popularity. It is just a compilation by our editors and others within and without RISI of the people (as well as events, companies and, for the first time, a car) we felt were the most newsworthy and influential in the industry.

As always, we would like to hear from you, our readers. Who have we neglected? Who should be there? Who should not be there? Let us know. Please check out our discussion forum on the RISI Group on LinkedIn.

1. Cheung Yan, Nine Dragons


Exuberant, charming, charismatic and wildly successful, this first lady of the global recovered paper and packaging industry is this year's RISI Asian CEO of the Year - and a well-deserved achievement it is. Starting her business just 30 years ago with her savings of $3,800, the chairlady has presided over and led Nine Dragons to become the world's largest recovered paper packaging business with sales of Chinese RMB28.7 billion ($4.6 billion) and an output capacity of over 13 million tonnes/yr. Currently Nine Dragons has eight paper production units in China and according to Ms Cheung Yan the company has now completed the strategic network for several major markets. Speaking in a recent interview in PPI magazine, she says: "After our latest expansion plans have come on stream we will have a capacity to produce in excess of 15 million tonnes/yr over the next five years - depending of course on the market demand situation. This will be a great advantage for us in relation to future costs because as our production capacity increases, the reduction in fixed costs will speed up".

2. Marcelo Castelli, Fibria


Named Latin America's CEO of the Year for 2014, Castelli has led a significant improvement of Fibria's financial position. In his nomination for the award, analysts cited his leadership during a "tremendous 2013. Fibria was able to successfully de-lever its balance sheet, reduce its cost of funding and improve its credit rating." There was also good value creation in the Parkia deal. Already the world's largest producer of eucalyptus pulp with capacity of 5.3 million tonnes/yr, Fibria is looking at an expansion of its Tres Lagoas mill by adding another 1.75 million tonnes/yr of pulp to go along with the existing 1.5-million tonne/yr mill. Approval could come this year with startup in 2016. The company is also deep into biorefinery research with its Polynol project. This is a joint venture between Fibria as well as other Brazilian and Swedish concerns. It has already chosen the city of Aracruz as the site of its first biomass combustible oil facility, a joint venture with North American company, Ensyn.

3. Jim Hannan, Georgia-Pacific


RISI's North American CEO of the Year in 2013, under Hannan's leadership, Georgia-Pacific (G-P) entered the dissolving pulp market by acquiring Buckeye Technologies. This complements its GP Cellulose division allowing the company to broaden its product offering in the growing, value-added specialty pulp market. Of course, the company is the world's Number 1 tissue producer with new technology coming onstream at its Port Hudson and Crossett mills in the US. And, it is North America's Number 3 producer of containerboard. With an upturn expected in the US housing market, the acquisition of International Paper's Temple-Inland business products unit will further strengthen G-P's hand. G-P's strength in varying sectors of the forest products industry contrasts with those that concentrate on a "core" business but the strategy is proving extremely effective.

4. John Faraci, International Paper


As befits the leader of the perennial number one company in PPI's Top 100 listing, Faraci again makes an appearance on our Power List. IP's growth under his leadership has been well documented and the company is a world leader in containerboard production as well as a major player in market pulp and coated paperboard. It is a significant player worldwide with ventures in Europe, Asia and South America. But sometimes leadership is not only about growth but making tough decisions. Faced with declining demand in the graphic paper market, IP shut down the 950,000-ton/yr white paper mill in Courtland, AL. Labor peace in the US has also been secured with a six-year master agreement with the United Steel Workers signed in 2014 covering 18 mills and more than 6,000 workers. Now in his mid-60s, Faraci is easing towards retirement (expected March 2015) and in June, Mark Sutton was promoted to president and COO as well as being elected to the company's board of directors. Sutton will now direct operations and report to Faraci.

5. Gary McGann, Smurfit Kappa Group


At the helm of one of the most well-known packaging companies in the world is the equally prominent Gary McGann. Named RISI's 2014 European CEO of the Year for his unwavering commitment to the company's long-term strategy he continues to steer the Smurfit Kappa Group through the successful integration of acquisitions while maintaining excellent shareholder value and profitability.

Appointed group CEO in 2002, he has held a number of senior positions in both the private and public sectors for the previous 20 years. Earlier this year the Confederation of European Paper Industries (CEPI) announced that McGann has taken up the role of its chairman. As one of Ireland's most prominent businessmen his knowledge and understanding of the industry and its future shine through. Commenting on his appointment at CEPI he stated: "The EU needs to create a complete single market and address areas such as energy policy. There is a need for greater certainty in regulation and creating an environment for industry which is enabling and makes business more efficient and more effective."

6. Teguh Ganda Wijaya, APP


No power top 10 concerning the global pulp and paper industry could be complete without Asia Pulp & Paper headed by chairman Teguh Ganda Wijaya. Last year the chairman appeared at the top of our list, mainly because of APP's very public declaration (delivered by the chairman himself) that it would no longer be taking part in the clearance of natural forests. This declaration, has it seems, engendered warm, fuzzy feelings from the NGOs - previously at war with the Indonesian and Chinese giant - and the company is proceeding unhindered with its plans to build what will be the largest pulp and paper mill in the world on the island of Sumatra, Indonesia. Since then, APP has been in the RISI news regularly about its expansion plans, but also its challenges as the reality of a dramatic drop in graphic paper consumption takes hold. It has also recently radically curtailed its tissue expansion plans due to the economic slowdown in China.

7. Fabio Schvartsman, Klabin


The two time winner of RISI's Latin American CEO of the Year award (2012 and 2013), Schvartsman was able to announce definite plans for the company's new pulp mill in Ortigueira, Parana, Brazil. The Puma Project is scheduled to come online in 2016 and is the company's largest investment to date at Real 5.7 billion. The 1.5-million tonne/yr mill will produce 300,000-400,000 tonnes/yr of softwood pulp mostly fluff, destined for the country's burgeoning tissue sector. The rest will be hardwood pulp. Schvartsman said the project represents "the beginning of a new growth cycle for the mill." Already Brazil's largest paper manufacturer, the company is expected to double its production of pulp and paper within three years. The company has not forgotten its environmental responsibilities either. Between 2004 and 2012, it reduced its CO2 production per tonne of paper by 61% and the past five years has reduced its fuel oil consumption by an average 57 thousand tonnes/yr.

8. Matias Domeyko, Arauco

As the world's eyes turn to the opening of the 1.3-million tonne/yr Montes del Plata pulp mill in Uruguay, a joint venture between Arauco and Stora Enso, it should be noted that Arauco has also received approval for the expansion of its Arauco, Chile mill. A new pulp line will be built (No. 3) and the oldest line (No. 1) will be shut. Capacity at the mill will grow to 2.1 million tonnes/yr when the $2.1 billion project is complete. Under Domeyko's leadership, the company has also become a leading producer of green energy with five cogeneration plants registered under Chile's Clean Development Mechanism program, allowing Arauco to offset 650,000 tons of CO2.

9. John Williams, Domtar


Although relatively quiet in 2014, its centennial year, compared with all the news it generated last year, with Williams at the helm Domtar continues to be a company to watch. Its strong move into the personal care business has continued with the purchase of Spanish incontinence products manufacturer Indas in late 2013. This will be a key sector for Domtar looking ahead and it wants to grow sales to $500 million by 2017. Therefore, more acquisitions are a distinct possibility. Its strong move into fluff pulp has also paid off as prices continue to rise. The company has also been one of the forest products industry's leading lights in the bio sector following a successful startup of the LignoBoost technology at its Plymouth, NC, mill, which produces what Domtar calls BioChoiceTM, a bio-based alternative to petroleum and other fossil fuels. It has a range of other potential applications as well.

10. Jussi Pesonen, UPM


UPM was at No. 4 on the PPI Top 100 list for 2013 with sales of some $12.8 billion and is of course one of the largest pulp and paper making companies in the world. However, as was the case last year, being one of the biggest does not automatically get you on our Power List. CEO of UPM, Pesonen's personal Biofore philosophy at first caused a bit of confusion in the pulp and paper industry when it was launched a few years ago, but it has now, well, come to the fore. The whole idea of seeing all sorts of renewable products coming from the forest, including paper, has begun to catch on big time, and now the company is without doubt the leader of innovation in this area, with its UPM BioVerno renewable diesel, and its UPM ProFi and UPM Formi composite products catching the eye of other big industries as they look to put "being sustainable" at the heart of their business philosophy.

11. Roger Stone, KapStone Paper & Packaging

Growing the company from the ground up, Stone has made Kapstone the fifth largest containerboard producer in the US and Number 1 kraft paper producer in less than decade. His latest came with the acquisition of Longview Fiber in July 2013. According to Keybanc Capital Markets, the company has "numerous opportunities to improve its operating performance and is always a candidate to make an accretive opportunistic acquisition." The company claims to be the only North American producer of ultra high performance lightweight kraft linerboard. Using a virgin fiber furnish, the product has the same strength properties of heavier weight board but uses less fiber giving KapStone a significant cost advantage.

12. Mark Kowlzan, Packaging Corp of America

Under CEO Kowlzan and executive chairman Paul Stecko, PCA made a bold move in 2013 acquiring Boise Paper. The company has been named Number 1 pick for forest/paper by Vertical Research Partners. The fourth largest producer of containerboard and corrugated packaging products before the acquisition, PCA has now entered the graphic paper sector. Containerboard capacity has jumped from 2.6 million tons/yr to 3.7 million. Corrugated products volume has risen by about 30%. Combined sales of the companies were about $5.5 billion (year end June 30, 2013).

13. Jouko Karvinen, Stora Enso


A previous winner of RISI's European CEO of the Year Award Jouko Karvinen announced recently his planned retirement from the company after being in this top position since 2007. He has been responsible for expanding operations beyond newsprint and looking for growth in emerging markets. He diversified Europe's largest papermaker towards becoming a renewable consumer-package supplier in China and South America. The group completed EUR 200 million fixed cost improvements compared with 2012 and three months ahead of schedule. Under his leadership, in China the first phase of the consumer board mill project is in full operation and the company continues along its path in building a future in the emerging growth markets. Recently, its joint operation with Arauco, Montes del Plata has started up operations in Uruguay. In addition to producing pulp, the mill will be more than self-sufficient in energy made from biomass, producing yearly around 160 MW, of which approximately 70 MW will be sold to the national grid.

14. Jan Johansson, SCA


Last year was a busy year for Johansson, which saw the company strengthening its position as one of the leading global hygiene and forest products companies. Under Johansson's leadership the company became the majority shareholder in the third largest Chinese tissue company Vinda, in which SCA already held a minority share. This acquisition was a key indicator of his desire to push future growth in to emerging markets.

Johansson steered SCA into displaying a strong performance regarding its strategic priorities: growth, innovation and efficiency. He has also spearheaded the set up of operations in India and is leading investment in a production plant for hygiene products in southwest India, with production due to start in 2015.

15. Mario Plourde, Cascades

He is the first non-Lemaire to head the company since its founding in 1964. Plourde took over from Alain Lemaire in mid-2014 and has not stopped Cascades' innovative ways. It recently announced a solar energy project for its Kingsey Falls, QC, complex that will help reduce its natural gas consumption by almost 140,000 m3/yr. As the company celebrates its 50th anniversary in 2014, Plourde can also take pride in the fact the company returned to the black in 2013 and increased sales by more than $200 million. The company also earned two PPI awards for Environmental Strategy of the Year and Innovative Product of the Year. Its Norampac subsidiary recently enjoyed a successful startup of its new Greenpac (NY) recycled containerboard mill.

16. Walter Schalka, Suzano

A new comer to the list, the CEO of Suzano Pulp & Paper celebrated the company's 90th anniversary in style with the opening of its 1.5-million tonne/yr pulp mill in Maranhão in late 2013. This makes Suzano the world's second largest producer of bleached eucalyptus kraft pulp. It is also a significant paper producer with 40% of Brazil's capacity. In an attempt to reduce the company's leverage levels, it recently acquired Vale Florestar (45,000 ha of leased forest) in a $232 million deal. The Brazilian National Technical Biosafety Commission now has a dossier containing field evaluations of a yield enhanced genetically modified eucalyptus of FuturaGene. If approved, Suzano will introduce the new eucalyptus into its planting cycles on a graded basis.

17. Berry Wiersum, CEO, Sappi Fine Paper Europe


The CEO of Sappi Fine Paper Europe is a fantastic ambassador of the pulp and paper industry globally and particularly in Europe where he has a reputation for not shying away from tackling the big challenges - often in the open and on conference platforms and forums. With Sappi being one of the largest suppliers of graphic papers in the world, the company has found itself right at the sharp end of the lowering demand for its products. Under Wiersum's leadership, the European operation of Sappi has recently taken bold steps to enter the highly technical world of specialty papers by converting a large graphics machine at its specialities mill in Alfeld, Germany, to supply a demanding market. Early signs are that it is rapidly becoming a leader in the field, and clearly is an interesting space to watch going forward for the rest of the industry.

18. Richard Garneau, Resolute Forest Products


Continuing to bring the company back from the abyss, the company was recently selected to the Corporate Knights' Best 50 Corporate Citizens for 2014. It is still the largest newsprint producer in the world with capacity of 2.9 million tonnes/yr. Despite a declining market, Resolute has tried to optimize its assets to maximize capacity utilization. Its interests in wood products and market pulp (it produces seven different grades) alleviate weakness in graphic papers. Garneau has led a continued focus on costs and rationalization. Labor peace has also been reached with long-term contract signed recently. The company has even been able to announce investments at two of its mills recently: Mokpo in South Korea, $10 million; and, Calhoun in Tennessee, $105 million.

19. Per Lindberg, BillerudKorsnäs


It has been nearly two years since the historic merger between cartonboard manufacturer Korsnäs and paper maker Billerud, which created one of the most significant players in the fiber-based packaging market. Since then, the company has made significant headway in achieving its synergies. At the helm of this focused, strategically placed company is CEO Per Lindberg. A charismatic figure in the company, he leads by example with a firm focus on ensuring the companies continue to be fully integrated. Lindberg and his team have pushed the company towards being in a stronger position to initiate growth in other areas outside of Europe, with plans to be present in more locations - expanding along with its customers into emerging markets. He is also the driving force behind the company's strategy to create ‘smarter' packaging solutions around the specific needs of brand owners, converters and packaging partners.

20. Steven Voorhees, RockTenn

Voorhees had big shoes to fill when he took over from Jim Rubright as CEO who led the company for many years. But Voorhees has not missed a beat. The company has just finished its acquisition of the former Simpson Paper mill in Tacoma from which it will be better able to serve West Coast customers and it plans significant investments there. The company enjoyed record net sales in 2013 including an 87% increase in segment income for corrugated packaging. Net income climbed steeply from $249.1 million in 2012 to $727.3 million in 2013. When RockTenn acquired Smurfit Stone it set a goal of achieving $550 million in synergies by the end of 2013. This was accomplished. In 2014, the company hopes to invest $525-$550 million in its assets.

21. David Paterson, Verso

In last year's Top 50, we said Verso, the second largest coated P&W producer in North America was looking at another deal. (Paterson was a key player in the Abitibi/Bowater merger.) Good to his word, in early 2014 it was announced that Verso would acquire NewPage Holdings in a $1.4 billion transaction. Approval of the deal is expected later this year. The acquisition would bring Verso's paper capacity up to about five million tons/yr. It has been announced that Verso's senior management team will continue to lead once the deal has been finalized. "The combination of Verso and NewPage will create a stronger business that is better positioned to serve our customers and compete in a competitive global marketplace," said Paterson. The new company will have approximately $4.5 billion in annual sales with 11 manufacturing units across six states.

22. Anthony Pratt, Pratt Industries

As global chairman for one of the world's largest privately-owned packaging, paper and recycling companies. Pratt has overseen much growth for the company, particularly in the US. In March it officially broke ground on its new $260-million, 100% recycled paper mill - the 4th such facility it's built in the past 20 years. Pratt said the 360,000-ton/yr mill in Valparaiso, IN, would be world's most technologically-advanced and environmentally friendly recycling mill and was "a dream come true" for Pratt Industries. "This mill will be a showcase of 21st century recycling technology which will result in the best performing recycled paper on the market," he said. The mill is being built adjacent to the company's box plant, the world's largest. The company now employs about 4,000 people in the US and another 5,500 in Australasia. In late 2013, it acquired Tennessee-based Triad Packaging, a display and corrugating company.

23. Marco Mensink, CEPI


Incoming director general of the Confederation of European Paper Industries (CEPI), Mensink has a big task ahead of him, which is to not only fill the shoes of the highly effective and popular Teresa Presas whom he replaces, but also to lead the industry in Europe forward as it goes through all sorts of challenges. Mensink has a head start as he is an already highly familiar figure at European events where he pulls no punches about the direction the industry should be going in. It is also most likely that he is just as visible in the European Parliament when fighting the industry's corner.

24. Oji Paper Company, Kiyotaka Shindo

Kiyotaka Shindo has been the CEO and president of Oji Holdings Corporations since 2012 and has guided the company through the next phase of its strategy. In Japan, the company has boosted its international competiveness through cost reductions and production system redevelopment, as well as restricting its business portfolio to establish a stable earnings base through new businesses and products. Shindo has been responsible for speeding up this restructuring initiative and shifting to a holding company system in order to maximize the corporate value of the Oji group. The company has recently implemented a number of growth strategies including forming a joint venture agreement to develop the diaper business in Indonesia.

25. Donna Harman, AF&PA


The president and CEO of the American Forest & Paper Association continues to maintain a high profile for the AF&PA. Its 2014 key federal policy initiatives include working with key stakeholders and the Environmental Protection Agency (EPA) to support recognition of the carbon neutrality of biomass in greenhouse gas regulations. Recently, Harman criticized the EPA for the possibility that biomass will be treated the same as fossil fuel in the New Performance Standards for existing Electrical Generating Units (EGU). Other issues on the AF&PA's agenda include air regulations, US postal reform, the Farm Bill and bio-based products, biomass for renewable energy and promoting access to a paper option for government programs.

26. Henrik Sjölund, Holmen


Incoming president and CEO at Holmen, Sjölund looks to be well qualified to take over from outgoing Magnus Hall who has been a stalwart of the industry for some time now. Sjölund has already stated when taking up the post that his work at the company has involved a lot of "restructuring the operations and moving the company towards specialty paper" and that "he looks forward to taking advantage of the opportunities offered by significant investments in paper mill and saw mill operations in recent years". Readers of PPI will have seen our reporting on just some of the investments that Holmen has made over recent times, particularly in the bio-energy area of the business.

27. Hernan Rodriguez, Empresas CMPC

Rodriguez has helped lead CMPC through a great period of investment in diversified sectors. Its Guiaba II pulp mill project in Brazil is set to start up in mid-2015. At $2.1 billion it is the company's largest investment to date. With capacity at 1.3 million tonnes/yr, it will double CMPC's share in market pulp. CMPC also recently started up its 54,000-tonne/yr tissue machine at Tissue Aligante in Chile and has also started up a new plywood mill. CMPC has been named one of the most respected companies in Chile.

28. Frank Papa, Newark Recycled Paperboard Solutions


From the depths of bankruptcy, Papa has dragged this company back to its feet instituting a wide range of measures to regain its place in the market. Mills have become more diversified with new products being offered. With a new cleaning technology installed at two of its mills already and plans to install them at all Newark mills, the company says it can make a 100% recycled board that meets or exceeds the properties of virgin board. It has entered into a strategic collaboration with Smart Planet Technologies to use that company's EarthCoating technology in recyclable barrier paperboard solutions. This will allow select grades of paperboard to be commercially recycled as light and heavy print bleached board cuttings, thus providing environmental as well as economic gains.

29. Julie Corbett, Ecologic Brands


Californian-based packaging company Ecologic Brands is shaking up the liquid packaging industry with its sustainable fiber-based alternative to plastic bottles. The company is also a previous winner of theAdvances in Innovation in Sustainable Packaging category at last year's PPI Awards. At the heart of the company's success is Ecologic's founder Julie Corbett. Her own personal challenge to find a more environmentally friendly solution for liquid packaging and personal dislike of plastic bottles led to her setting up this innovative company. As a result Corbett designed a bottle that combines a robust outer mouled fiber shell made from 100% recycled old corrugated containers (OCC) and old newspapers. Since its launch Ecologic's concept has taken on a life of its own with a number of commercial successes. A testament of Corbett's accomplishments is the opening of the company's first production facility in the US. The 60,000-ft2 facility in Mateca, CA, is producing Ecologic's line of fiber bottles and will enable the company to significantly increase production capacity.

30. Lars Idermark, Södra

Since taking on the role of group president and CEO in 2013, Lars Idermark has made his mark by carving out a strategy focusing on sustainable long-term growth in both capacity and quality. As a forest owner, whose farm has been in his family for five generations and member of the Södra co-operative since the 1950s, his heart is firmly set on ensuring the sustainability of the forest. He sums up the company's strategy for the next few years as "back to basics for the future" - committed to traditional markets but intending to grow from that traditional base with a business model based on cutting-edge technology and sustainability. The company, under his leadership has taken the decision to invest SEK 4 billion (US$610 million) to make Värö Europe's largest softwood pulp mill. He is also a visionary with plans to seek out new markets and applications for wood-based products while bringing the focus back to where it all began.

31. Andy Tait, Greenpeace


Tait again makes it onto our list this year. Last year the senior forest campaigner for Greenpeace appeared on the list due to his instrumental role in bringing APP around the table to thrash out a plan that would see the company cease deforestation in Indonesia. This year Tait and other Greenpeace campaigners both on the ground and in offices around the world are again tirelessly working toward the same goal of ending deforestation, but with other companies in Indonesia in their sights.

32. AJ Devanesan, APRIL

Singapore-based APRIL has production operations in Indonesia and China and is a major pulp and paper producer in the region, AJ Devanesan is the vice chairman of the company. APRIL has found itself coming under increasing scrutiny by the NGOs recently over its forestry operations in Indonesia, particularly since its rival in the region, APP, seems to have solved all its own deforestation problems. In a few words, APRIL is now taking all the heat that APP used to get, and more. This is an interesting space to watch, particularly in the way that APRIL might handle an aggressive high profile media campaign against the company, which is almost certainly the weapon Greenpeace will use to win the argument. Let's hope the two have dialogue sooner rather than later as those highly effective social media campaigns can also harm the image of the global industry.

33. Peter J Oswald, Mondi Europe & International

A previous RISI European CEO of the Year in 2013 because of his significant achievements and overall leadership, Oswald has led the Mondi's Europe and International division with clarity and determination. Recently the packaging and paper group has moved its headquarters to central Vienna. The new location includes an interactive zone for customers and partners, which explains Mondi's products and services while highlighting the company's approach to safety and sustainability. Hailed as "an important milestone for Mondi" by Oswald, the new office is designed to "foster Mondi's values and provide an inspiring working environment for our employees'.

Oswald leads with a clear strategic criteria - a focus on leading market positions supported by a low-cost high quality asset base, customer led development and an ongoing drive for operational excellence.

34. Dante Parrini, Glatfelter

The company continues to move to composite fibers and air laid materials as specialty paper markets weaken. First quarter 2014 reflect this as the two growth businesses delivered a 6% increase in net sales on an organic basis. Parrini noted that the outlook for Composite Fibers remains positive as the business has greater capacity to meet growing market demand and Advanced Airlaid Materials continues to grow through its leadership positions in growing global hygiene markets. "I am confident the building blocks are in place to deliver improved performance in this business, as demand for our business continues to be healthy and we are well-positioned to capitalize on improving pricing conditions." According to Deutsche Bank analysts, Composite Fibers growth should be driven by increasing demand for tea bags/single-serve coffee and nonwoven wall coverings (Dresden acquisition). The Airlaid business should continue to benefit from global growth in the hygiene and adult incontinence markets. M&A will continue to be a focus particularly in the Composite Fibers division, where synergies are likely to be a significant contributor. Glatfelter‘s low leverage gives the company flexibility to pursue acquisitions.

35. Annica Bresky, Iggesund Paperboard


Iggesund Paperboard, part of the Holmen forest products group, is undergoing changes on several layers, and part of this change included the appointment of new CEO Annica Bresky. Since taking over the reins last October, she has had the opportunity to shape a new management team with the top positions of both the company's board mills vacant at the time, as was the position of company financial director. Bresky is also tearing down the walls within the company's sales organization - previously the company had separate teams for Europe and the rest of the world but now it will be combined to match global needs. She is instrumental in ensuring that the company matches the trading patterns of its customers. She recently commented: "For more than a decade we have seen the conversion of packaging for consumer goods move from western Europe to other parts of the world, mostly in the east. Brand owners with headquarters in one part of the world can have the manufacturing of both their goods and packaging in another. This is globalization in a nutshell and we must adapt to it."

36. Mika Joukio, Metsä Board

One to watch over the next year is Metsä Board's newly appointed CEO, who takes over the position from Mikko Helander on December 1 this year. Joukio joins the company from Metsä Tissue Corporation, part of the Metsä Group where he has been the CEO since 2012. He has extensive experience of the Metsä Group business having also worked as the head of Metsä Board's paperboard business during 2006-2011. His excellent track record in his previous roles gives him an excellent starting point for further developing the company.

37. Raymond Lee, Lee and Man


Every time Raymond Lee appears on our Power List, it seems we are reporting yet another start-up at the company, and this year is no exception. The company has made a point of expanding in its home market, China, and appears at No. 45 on the latest PPI Top 100 list with sales adding up to $1.9 billion and a capacity of 4.1 million tonnes/yr. The latest start up is a 400,000 tonne/yr recycled containerboard machine at its Chongquing facility. The firm is also moving ahead with the construction of a greenfield mill in Hau Giang Province, Vietnam which will house a 400,000 tonne/yr recycled containerboard PM which is planned to start up next year.

38. Larry N. Montague, TAPPI


As the association looks forward to its centennial in 2015, the association should be satisfied with its renaissance in the past few years under Montague's leadership. Membership has now topped 7,000 people. The recent PaperCon in Nashville set another modern-day attendance record and the move back to a convention center setting was a success. The centennial year features a year-long series of outreach events and educational offerings. At press time the annual Pulp & Paper Safety Association was scheduled for Florida, the first under TAPPI's administration. The association has also continued its involvement with the evolving issues of the day such as nanotechnology and biotechnology.

39. Alfred H. Heinzel, Heinzel Group


The Heinzel Group ranks with its subsidiaries Zellstoff Pöls, Laakirchen Papier and AS Estonian Cell among one of the largest producers of market pulp and magazine paper in Central and Eastern Europe. The year 2013 turned out to be a very successful one for the Heinzel Group under Alfred Heinzel's leadership. Production was expanded by 68% to 965,759 tonnes of paper and pulp, and total sales volumes rose by 205 to 2,813,314 tonnes. As a result the group increased its net income by 73% to EUR 57.0 million - the second best result in the company's history. His focused strategy and streamlined and efficient structure have reaped the benefits. Investment has also been firmly on the menu with the group investing in its two other production facilities. At the pulp plant in Pöls, a new state-of-the art paper machine with a capacity of up to 100,000 tonnes of high quality packaging paper annually was constructed in the record time of only 13 months.

40. Luigi Lazzareschi, Sofidel

As CEO of one of the leading European manufacturers of paper for hygiene and domestic use, Lazzareschi has been further strengthening the Italian-based company's production capacity. Its acquisition of the shares of NTG Papermill in the UK was a move to enable Sofidel to optimize the operations of its converting plants in the UK. The company under Lazzareschi's leadership continues to make great strides into the US market as one of the nation's fastest growing tissue producers. Following on from purchasing Cellynne and its three production plants in Florida, Wisconsin and Nevada, the company has had considerable success in the area. Today Sofidel America has a turnover of $165 million.

41. Jack Schwarz, The Schwarz Group

Jack Schwarz is a leading entrepreneur in the North American containerboard and corrugated box industry. After selling his first company Ce-Corr (nine sheet feeders and a mill) to Georgia-Pacific for $190 million in 1999, he began all over again starting The Schwarz Group (TSG) which now bills more than $1.2 billion annually and consists of 10 sheet feeders, a dozen sheet plants and two box plants, which buy more than one million tons/yr of containerboard. With the Kraft Group, TSG in 2012 acquired International Paper's two containerboard mills in southern California to form New-Indy, which has capacity of 570,000 tons/yr. Now Schwarz is reported to be planning to install the first 130-in. BHS corrugator in North America near his headquarters in Indianapolis, IN.

42. Eduardo Posada, Grupo Gondi

This Mexican paper and packaging manufacturer has made considerable headway in becoming one of the leaders in its market. At the helm is Eduardo Posada who has made great strides in ensuring the growth of the company while overcoming market challenges. Considerable investment in R&D, the implementation of key business strategies whilst ensuring the company remains financially solid with shareholder support have been his major achievements. Under his guidance the company has been an active player in the acquisition game with the recent acquisition of Grupo Peosa, a manufacturer of high graphic folding carton and litho-laminated boxes and corrugated cases. The acquisition places Grupo Gondi at the frontline of high graphics recycled packaging in the Mexican market with a workforce of over 6,000 employees. The company has also made some significant investments including the expansion of its Papel, CPapel, Cartón y Derivados plant, located in Celaya (Guanajuato) with the construction of an 8,500 m² complex to house a new wide Bobst F&K 90SIX CI preprint flexo press.

43. Michael R. Harwood, World Containerboard Organisation


The corrugated industry would not be the same without the chairman of the World Containerboard Organisation (WCO). His exuberant personality, dedication and love for the industry he represents are always welcome attributes to any packaging event. His long career started as a marketing trainee with International Paper in the late ‘60s and during his career with the company Harwood held key positions in the container division in the US and Europe, before being elected vice president of the containerboard, kraft paper and kraft packaging divisions. He has also had a long career at major packaging producer Pratt Industries (USA). He works tirelessly to promote the containerboard industry in his association with a number of global corrugated and box associations.

44. Pasi Laine, Valmet

It is not often that presidents and CEOs of suppliers make it onto our Power List, but in the case of Pasi Laine we make an exception this year. The beginning of 2014 was when a formerly well-known name in the industry - Valmet, came bouncing back into the industries' vision when Metso Pulp, Paper and Power split off from the Metso Group and became a separate entity - Valmet. It seems that the industry has embraced the new company, order books for the first part of the year are full, and all in all the future is looking very healthy indeed for the Finnish company. Laine is the president and CEO of the new Valmet.

45. Esko Uutela, RISI


Whenever an important tissue event is held, organizers want Esko's knowledge and insight. His talks always attract a full hall. With more than 30 years experience in the industry, Esko is in constant demand from producers and consultants who want his insights into the global tissue industry. He is responsible for RISI's Outlook for World Tissue Business as well as other publications. He also carries out numerous private client studies.

46. Costco

The giant discount retailer makes this list for at least two reasons. Its single largest retail sales item is Kirkland bathroom tissue, generating about $500 million in annual sales. Tissue is the discount house's third largest retail category after dairy and fruits/vegetables. Besides bathroom tissue, Costco stocks a wide range of other tissue products as well as graphic papers. And, according to speakers from Nielsen Canada and Neilsen USA, who spoke at the PaperWeek Canada and Tissue World conferences respectively, the "club"/warehouse stores such as Costco and discount retailers are gaining market share from traditional supermarkets and department stores. Volumes should grow making Costco an increasingly important customer for the industry.

47. Aida Greenbury, APP


Greenbury, managing director of sustainability for APP, continues to tirelessly travel around the world spreading the message of sustainability and the relatively new one of "zero deforestation". In fact she is more likely now to be found in the corridors of power in London, or the urban jungles of San Diego and Tokyo, rather than up to her neck in the mud and peat of the equatorial forests of Indonesia. Not that those forests are now forgotten of course; APP has recently announced that it will "support the protection and restoration of 1 million hectares of forest in Indonesia" with the help of NGOs including Greenpeace and WWF, which of course is good news all around for the pulp and paper industry.

48. Nigel Garrard, Orora

The demerger last year by Amcor, one of the world's largest packaging companies with a 150 year history in Australia, demerged its Australasian and Packaging Distribution (AAPD) business, which in turn created Orora. Nigel Garrard, managing director and CEO of Orora joined Amcor in 2009 after an extensive career in the consumer goods industry and was previously president of the AAPD business. The company is divided into two business groups: Orora Australasia and Orora North America.

49. The World Cup


Probably the most-watched sporting event in the world, even outpacing the summer Olympic Games, the quadrennial sporting spectacle is a bonanza for papermakers with newspapers and magazines publishing special supplements worldwide. For example, England's The Sun issued a 24-page supplement that it gave away to 22 million people. Even social media is getting into the act. In the first week of the 2014 Mundial in Brazil, CNN reported that it was mentioned more than 19 million times across blogs and social outlets that Adobe Digital Index tracked. By the time the cup wraps up, it will attract a viewing (and reading) audience in the billions.

50. UPM's Biofore Concept Car


Whilst not quite a James Bond vehicle in style or sex appeal, the Biofore Concept Car - a joint production between UPM and Helsinki Metropolia University of Applied Sciences was turning heads at the Geneva Motor Show recently, as well as the PulpPaper event in Helsinki. What the concept car really does is bring to life a fantastic working example of what can be done using forest products as a raw material for all sorts of things. All components that would normally be plastic in the Biofore car are replaced by renewable UPM Formi biocomposite and thermoformable UPM Grada wood material, and of course the car is run using UPM BioVerno as the fuel. Don't go reaching for your cheque book to buy one though - this was just a one off example.

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