ALFELD, Germany , April 30, 2019 (Press Release) -In mid-April, Sappi launched its new Atelier paperboard, developed under the motto “brilliance meets function”. The special feature of the new GC1 board lies in its unrivalled combination of visual and physical features. Atelier combines a large specific volume with a high stiffness, as well as a high surface quality with a unique 100-percent brightness. The folding boxboard GC1 is offered in grammages ranging from 240 to 350 g/m2.
In order to increase the advertising effectiveness of their products, brand owners develop packaging that appeals to all of their potential buyers’ senses. With Atelier, Sappi is offering its customers a folding boxboard (GC1) that opens up all-new possibilities in packaging design. It distinguishes itself with maximum whiteness and purity, as well as a high print gloss, combined with a silky-matt feel and appearance. The finishing properties are manifold: whether film lamination, cold foil transfer, UV varnishing or flocking – anything is feasible. Atelier can be printed using offset, flexographic, or screen methods.
Unlimited possibilities for all users and industries
With its excellent embossing properties, Atelier further increases the designer’s ability to create enhanced optical and tactile packaging experiences. Furthermore, as is usual for Sappi products, we don’t just focus on the principle surface, Atelier’s reverse side quality is particularly impressive as well. This means that the paperboard can also be effectively printed and finished on the reverse side. With this folding box board, branded products can be presented with high impact at the point of sale. Atelier’s strengths are especially evident in the area of so-called premium packaging for perfume, cosmetics, beauty care, skin care, fashion, high-quality confectionery and praline products. Its versatility also makes it ideal to take on challenging graphic applications.
A multilayer concept for premium cellulose board
“In order to be able to offer our customers this new, premium quality white back folding boxboard, we have converted our PM6 paper machine in Maastricht. Our multi-million-euro investment has resulted in a globally unique and truly innovative production process,” says Lars Scheidweiler, Product Group Manager Paperboard at Sappi Europe, explaining the journey towards the product launch. “This means we are now in a position to produce a premium folding boxboard.” Atelier is available to the worldwide market in grammages ranging from 240 to 350 g/m². At the customer’s request, Sappi can deliver the new paperboard in rolls or sheets and with an FSC or PEFC certificate.
Sappi is a leading global provider of sustainable woodfibre products and solutions, in the fields of dissolving wood pulp, printing papers, packaging and speciality papers, casting and release papers, biomaterials and bio-energy. As a company that relies on renewable natural resources, sustainability is at our core. Sappi European mills hold chain of custody certifications under the Forest Stewardship Council (FSC) and/or the Programme for the Endorsement of Forest Certification (PEFC) systems. Our papers are produced in mills accredited with ISO 9001, ISO 14001, ISO 50 001 and OHSAS 18001 certification. We have EMAS registration at 8 of our 10 mills in Europe. Sappi Europe SA is a division of Sappi Limited (JSE), headquartered in Johannesburg, South Africa, with 12,500 employees and 18 production facilities on three continents in nine countries, 37 sales offices globally, and customers in over 150 countries around the world.