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Mondi launches HEADS UP! gaming app to raise awareness of safety rules at workplace

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Mondi launches HEADS UP! gaming app to raise awareness of safety rules at workplace

July 29, 2020 - 04:48
Posted in:
    VIENNA, Austria, July 29, 2020 (Press Release) -
  • App uses state-of-the-art communication and gamification to explain the businesses nine different safety rules
  • HEADS UP! app is free to download on any smartphone

Mondi, a global leader in packaging and paper, has launched a health and safety app as a new way to communicate to its colleagues on wellbeing in the workplace. Mondi Corrugated Solutions has launched the app to raise awareness of workplace safety rules in an accessible and entertaining way. The app entitled HEADS UP! is free to download for all Mondi employees and the general public.

The app incorporates the latest research on the psychology of safe behaviour into a game format to reinforce commitment to the nine safety rules across Mondi’s plants and mills. The game design takes its inspiration from corrugated boxes, the main product of Mondi Corrugated Solutions and features the company's corporate colours and branding, making it instantly recognisable and familiar.

“We used the priming psychology effect in our health and safety communication at Mondi. In the app, we’ve deployed this effect by using gamification to connect the learning of behavioural rules with a positive experience of playing a game,” said Sabine Nellen, Safety and Health Manager, Mondi Corrugated Solutions who led the development of the app.

State-of-the-art digital communication tool

HEADS UP! strikes a balance between education and entertainment. The app contains nine mini-games, each of which corresponds to one of Mondi’s nine safety rules. Each safety rule is explained before the start of each game. Players can then test their ability to solve riddles, react quickly and find their way through obstacle courses, all within the theme of Mondi’s culture of safety and health.

“Gamification is the ideal tool for safety and health communication. Statistics show that smartphone gamers come from all occupations, with an almost equal gender and age distribution that matches the average working population,” said Matthias Kreuziger, Creative Director of Pen&Paper, the agency that supported Mondi in developing the app.

The app is one of many new developments in Mondi’s comprehensive digitalisation of its business. As the Group moves to using more advanced analytics, automation and robotics to better serve its customers with innovative and sustainable packaging and paper solutions.

Armand Schoonbrood, COO Corrugated Solutions, adds, “To protect the health and safety of our colleagues, which is our highest priority, we want to use different approaches. HEADS UP! will help ensure colleagues are aware of the rules, understand them and mostly importantly adopt them as part of their daily behaviour. Creating the app is an innovative approach that may well become a benchmark for safety communication. Most importantly, we hope it will help keep colleagues safe and support a mindset of safety at all times.”

About Mondi Corrugated Solutions

Mondi Corrugated Solutions, a segment of the business unit Mondi Corrugated Packaging, is a leading supplier of corrugated packaging in Europe, with a strong focus on Central and South-East Europe. In 2020 the segment won three WorldStar awards, in 2019 it won seven WorldStar Awards for innovation, to add to five won in 2018; more than any other company worldwide. Through a network of 16 plants Mondi Corrugated Packaging provides innovative design and state-of-the-art printing and gluing technology. The packaging types range from standard transit cases and heavy duty containers to upscale consumer displays. They are applied as shelf- or retail-ready solutions, transport cases or large containers when shipping FMCGs, perishables, industrial and dangerous goods as well as other products.

About Mondi

Mondi is a global leader in packaging and paper, contributing to a better world by making innovative, packaging and paper solutions that are sustainable by design. Our business is fully integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer- centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2019, Mondi had revenues of €7.27 billion and underlying EBITDA of €1.66 billion.

Mondi has a premium listing on the London Stock Exchange, and a secondary listing on the JSE Limited. Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.