Metsä Board joins 4evergreen new alliance to promote fibre-based packaging in circular economy

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Metsä Board joins 4evergreen new alliance to promote fibre-based packaging in circular economy

November 21, 2019 - 11:05
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ESPOO, Finland, Nov. 21, 2019 (Press Release) -Metsä Board, part of Metsä Group, is one of the founding members of the new 4evergreen industry alliance together with other members of CEPI, the European association representing the paper industry. The new alliance aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact.

4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

“Extensive, global collaboration is essential in promoting circular economy and combating climate change. Together we can utilise the full potential of fibre-based packaging and provide solutions based on renewable raw materials for packaging of the future,” says Mika Joukio, CEO of Metsä Board.

Along with Metsä Board 4evergreen members include Nestlé, Danone, Stora Enso, Smurfit Kappa, Sappi, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd. The alliance is welcoming more organisations to join the collaboration.

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group

Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.

In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.