HELSINKI, Aug. 7, 2018 (Press Release) -Stora Enso and Orthex together bring to the market a new range of kitchen utensils made from a new biocomposite which combines the best qualities of wood and plastic. The bio-based material used to replace fossil-based plastic is made from spruce and sugarcane, which reduces the carbon footprint of the products by up to 80%. The innovative products contain 98% bio-based material.
In recent years, the Finnish plastics industry has actively sought innovative bio and recycling materials. At the same time, the forest industry has developed wood-based materials to replace fossil raw materials. Both Stora Enso and Orthex believe in the global growth of the market for bio-based products. It creates opportunities for both raw material suppliers and consumer product manufacturers.
From the Nordic forest to your kitchen table
The biocomposite used in the new products comes from Stora Enso’s Hylte Mill in Sweden. The DuraSense by Stora Enso biocomposites are produced from spruce and pine from sustainably managed and certified Swedish forests.
“The Stora Enso biocomposite is a new innovative raw material which helps create the desired properties in the products. The wood used in the biocomposite is obtained from side streams of wood products and pulp production, which means that the wood material is utilised optimally,” says Patricia Oddshammar, Head of Biocomposites at Stora Enso.
“The properties of the new products made from wood-based materials correspond to those of similar plastic utensils: the products are hard, durable, hygienic and dishwasher-safe. The wood contained in the biocomposite makes the material stronger and harder. We are now launching nine GastroMax BIO products made of bio-based materials for the home kitchens. In their product group, products that contain 98% bio materials are uniquely innovative,” Orthex CEO Alexander Rosenlew says.
Bio-based plastic as the raw material for sustainable growth
The majority of the non-renewable materials used today can be replaced by biocomposite granules, i.e. renewable wood.
“With the help of biocomposites, Stora Enso can expand to new markets and industries traditionally dominated by plastics. The DuraSense™ biocomposite is the perfect material for furniture, pallets, tools and car furnishing as well as for various consumer products from toys, tooth brushes, beauty and lifestyle products to kitchen utensils, garden furniture and disposable cutlery,” Oddshammar says.
Up to 80% smaller carbon footprint
The DuraSense biocomposite enables combining wood fibres with recycled or bio-based polymers. In Orthex’s new GastroMax BIO products, wood fibre is blended with sugarcane. Depending on the product, the biocomposite combined with bioplastics used as a raw material may reduce the carbon footprint of the product by up to 80% in comparison with virgin plastics.
Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY).
Orthex Group designs, manufactures and markets household products. Our offering is based on innovative concepts, responsibly produced high-quality products and our strong brands, Orthex, SmartStore and GastroMax. Today, Orthex Group is the leading Nordic producer of household products that make everyday life easier for the consumer. The company has strong traditions in the manufacture and marketing of household products, dating back to 1914. The products are sold in the largest daily consumer goods chains in the Nordic countries and in more than 40 countries around the world.