- MADRID, Spain, June 1, 2018 (Press Release) -
- In collaboration with its customer Sport Zone, Europac has designed a packaging solution that represents a sustainable and recyclable alternative to traditional plastic bags
- Its structural and functional design allows the end consumer to carry all sorts of balls in a simple manner
The Europac Group has developed a packaging solution to transport all sorts of sports balls which, thanks to its structural design, allows the end consumer to transport this type of product in a simple manner. However, the heightened added value lies in the fact that the new packaging represents a sustainable alternative to traditional plastic bags. Accordingly, thanks to a product capable of replacing plastic in a real and effective manner, Europac helps contribute to boosting the trend towards plastic free trade.
The proposal has been designed for Sport Zone, a store specialised in sporting goods, based on the need to find an alternative transport solution for balls. As well as being a sustainable product, it is a functional product thanks to the fact that the upper part of the packaging folds back on itself, allowing the box to be closed with a tab and providing the end consumer with a handle to easily carry it.
On top of all this are the different high-quality printing alternatives so that the packaging can be used as a communication and marketing tool. In the case of digital printing, the absence of advertising allows the packaging to be customised by tying it in to current sports events, such as the Football World Cup in Russia in June or the Women’s Basketball World Cup, which will be held in Tenerife in September.
This development is reflected in Europac’s interest in becoming a strategic partner specialised in packaging that not only provides added value to its customers, but also to its customers’ customers. According to Pierrick Vincelot, Director of Product Development at Europac, “when a client poses a challenge for us, we put all our knowledge at their service in order to create a packaging solution that fully responds to their needs. In this case, moreover, we have brought together sustainability, design and functionality in the same product”.