Europac develops alternative beer packaging solutions

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Europac develops alternative beer packaging solutions

April 06, 2018 - 09:50
  • MADRID, Spain, March 23, 2018 (Press Release) -
  • A sheet of die cut cardboard that can be folded to become a bottle carrier instead of the traditional box-style packaging
  • Outstanding shelf visibility from the high-quality flexographic printing and the structural design, which allows the product itself to be seen
  • Strong commercial potential in a solution that can be used for the beer sector or other bottled products, such as cold drinks, water or fruit juices

Grupo Europac’s goal to become a strategic packaging partner for its clients is based on the development of packaging solutions that bring value to its clients’ businesses as well as those of its clients’ clients.

With that philosophy in mind, the company has developed an alternative to the conventional beer packaging product. This ready to take solution serves both transportation and point of sale display purposes for a six-pack of bottled beers. It comprises a sheet of die cut cardboard that can be folded to become a bottle carrier.

This design reduces the amount of cardboard used when compared with the classic box-style packaging solutions. Furthermore, visibility is enhanced and the ability to tell this product apart from others on the shelf is increased due to the high-quality flexographic printing and its structural design, which allows the product itself to be seen. Finally, this solution offers incredible functionality for end customers via a handle that has been designed to make it easier to carry.

Pierrick Vincelot, Product Development Manager at Europac, highlights “the commercial potential for this alternative to standard packaging solutions, which can be used for both the distribution and sale of beer or any other bottled product, such as cold drinks, water or fruit juices”.