PHILADELPHIA, March 11, 2010 (Business Wire) -SCA Tissue North America, a global personal hygiene product company and one of the most sustainable companies in the world, today announced the release of The Tork Report: Healthy People, Healthy Planet--a unique report that highlights recent consumer research on hygiene practices and business owner attitudes regarding environmentally responsible business operations.
The report provides research data, interpretation and analysis and offers best practice advice from the Tork Green Hygiene Council (TGHC), SCA Tissue's council of top academic and professional hygiene and sustainability experts from across the country.
"Strengthening our longstanding commitment to sustainability is an important priority for SCA. Part of that commitment includes continuing to better understanding the synergies between green and hygiene, and why both are essential to a more sustainable planet," said Don Lewis, president, SCA Tissue North America. "Healthy People, Healthy Planet helps us do just that."
The report takes an in-depth look at SCA-commissioned consumer and business owner research conducted in late 2009. The consumer research helped gain insight into perceptions surrounding hygiene practices, specifically as they relate to the H1N1 pandemic. The results revealed that 74 percent of U.S adults thought it was unlikely they would contract H1N1 this year. Conversely, The Centers for Disease Control (CDC) predicts that up to 40 percent of Americans could be infected with H1N1 through 2010.
"It is surprising to see how much confusion exists regarding the spread and prevention of the H1N1 virus," said Donna Duberg, assistant professor of clinical laboratory science, TGHC member and leading disease prevention expert. "As with other infectious diseases, proper personal hygiene is a crucial step in protecting oneself from any infection. The Healthy People, Healthy Planet report will provide consumers, business owners and SCA's customers best practice information in protecting themselves from infectious diseases."
Healthy People, Healthy Planet also sheds light on green business practices and what's to come in the green movement. SCA Tissue asked business owners and operators about their green buying and implementation habits. Eighty-eight percent of U.S. businesses choose to purchase green products because they care about the environment. Despite possible misgivings that environmentally friendly products are more costly than their counterparts, most respondents (82 percent) reported either an increase or no change to their bottom line due to their choice of purchasing green products.
"The ‘old' way of doing business was destructive to our communities, neighbors and future generations," noted David Gottfried, CEO of Regenerative Ventures, TGHC member and leading green building expert. "This report shows that people want to do business in an environmentally sustainable fashion that not only saves the environment but can also save money."
To download the complete report, please visitwww.torkusa.com/tghc.