MADRID, Spain, Feb. 17, 2021 (Press Release) -
- All the material used for its production come from sustainable forest and its process of production meets the Fair Trade standard
- Leroy Merlin is the first retailer to have acquired these bags as part of its commitment to buying sustainable wood products
COPADE Foundation, Ence y Brandia developed the first certified paper bag in the world made by paper produced with the highest international standard in forest certification and Fair Trade. The NGO has worked in this project for more than three years, together with the European leader in eucalyptus cellulose production and the paper business. This project allowed to transfer the principles of Fair Trade, first, to the forestry sector and now also to the paper sector.
The FSC C114011 certification guarantees that the materials and the raw materials used to make the bags come from sustainable forests, handled in a responsible way to prevent deforestation from taking place as well as to avoid a negative impact on the environment.
On the other hand, through the Fair Timber certification by COPADE foundation -the first fair handle´s seal for the forestry sector and the wood industry- it is guaranteed that the whole production process and the supply chain used for the bags manufacturing accomplishes with environmental, social and economic criteria of Fair Trade. In this way, the reduction of Greenhouse Gas (GHG) emissions and the sustainable management of forests are promoted, as well as responsible employment and fair conditions.
The cellulose produced by Ence with the “Fair Timber” certificate comes from the sources endorsed by the highest international standard of forest certification. The origin of this cellulose are the hill of Ence´s forest heritage and the purchase from small forest owners and communities of neighboring forests in common hands.
The profits of these sales originate allow the forest owners to generate value in their forest mass and in this way they contribute to avoid abandonment and the lack of forestry.
“This project in which we have been working since more than three years together with Ence and Brandia, is the achievement of an hard work to bring Fair Trade to the paper sector in Spain. This is without any doubt a great success for all of us who are part of it, including small owners and wood processor”, says Javier Fernández, general director of COPADE foundation.
It must be remembered that in the world more than 200 kilograms of plastic are thrown into our seas and oceans every second, which means more than 100 million of kilos of plastic that flood in our blue spaces per year.
Leroy Merlin, first company in the world which bet on bags, Fair Trade and FSC certified
Companies as Leroy Merlin have already acquired these bags as part of its commitment to Corporate Social Responsibility and their policy of responsible purchase of wood products, in which they seek to incorporate social and environmental sustainability criteria with an emphasis on forest certification.
The bags will be available from this month of February in its cash register lines, as a part of a special edition with the design of the students who win its environmental awareness program for children “Hazlo Verde” (Make it green).
In addition to the paper bag, Leroy Merlin have been marketing, since a decade, a line of garden refurbishment product called “ Madera Justa” (Fair Timber), produced by forest communities located in the Maya Biosphere Reserve, in the department of Petén (Guatemala).
Those companies or individual, who want to purchase these bags can now do so through the Fundación COPADE online store.
“Now more than ever, public awareness, through the promotion of responsible purchasing in local commerce, as well as the reduction of the use of single-use plastics is fundamental and with this action we have established a union so that both impacts can be demonstrated and experienced by the city itself ”, concludes Fernández.
About COPADE Foundation:
The COPADE Foundation - Commerce for Development is a private, non-political and non-profit entity founded in 1998 by Javier Fernández and Aurora Fernández that aims to promote and develop Fair Trade, Responsible Consumption and the preservation of the Environment through Alliances Public Private. COPADE works with producer groups from both North and South countries to promote sustainable socioeconomic structures that respect the environment, which make these groups agents of their own development. It creates participatory networks between producers and Public Administrations, companies, institutions and other social agents, both locally and globally, to promote new forms of economically profitable, sustainable and socially responsible cooperation.
Ence - Energía y Celulosa is the leading company in Europe in the production of eucalyptus cellulose, the first Spanish company in the generation of renewable energy with agricultural and forestry biomass, and at the forefront in the comprehensive and responsible management of forest areas and crops in Spain. The company's business model, based on the use of raw materials of biological, renewable and local origin to produce cellulose, and on the use of agricultural and forestry remains to generate renewable energy, makes of sustainability and respect for the environment a strategic priority.
Brandia is a family business founded in 1810 by D. Benigno Riva, ancestor of the current owners. We export our paper to more than 45 countries on 5 continents. P. Brandia has been working in recent years to contribute to the achievement of the United Nations Sustainable Development Goals. In the first months of the year 2021, P. Brandia has the firm commitment to be able to announce that in 2020 we have been neutral in GHG emissions, once its carbon footprint has been calculated in 2020 and neutralizing its emissions through market offset projects carbon volunteer.