The EU Ecolabel, which used to be known as the EU Flower, provides consumers with a guarantee that products have a lower or similar environmental impact as comparable products on the market. The criteria for the EU Ecolabel are the same for all EU countries. It is based on the environmental load of the product from the raw material to when it is disposed of; i.e. the entire lifecycle of the product, from the cradle to the grave. Requirements are in place for energy consumption, water and air pollutants, waste and chemical management, and sustainable forestry. It is a voluntary labelling scheme that is monitored every year by an independent third-party organisation.
"The EU Ecolabel will strengthen SCA's position as a pioneer for the environment," says vice president sales and marketing Rolf Johannesson.
50% of the fibre raw material used in publication paper with an EU Flower label has to be FSC- or PEFC-certified. FSC- and PEFC-certifications verify that the raw material of the products comes from forests that are managed by companies that show great respect for the environment and social values, and promote long-term sustainability. In 1999 SCA became one of the first paper manufacturers in the world to offer high volumes of FSC-certified publication paper. The company has also offered PEFC certification since the beginning of 2012. SCA Ortviken paper mill uses energy from renewable sources and makes rational use of its energy, giving it a uniquely low carbon footprint.
SCA Ortviken is the sixth biggest printing paper mill in the world, with an annual production of around 900,000 tonnes of coated and uncoated publication paper for newspaper, magazines, catalogues and advertising material.