Mr. Leetavorn will share the value of creating a differentiated consumer relevant brand and how Double A is adding value to the paper category.
"We are honored to represent Asia in the upcoming international conference for the paper industry. We are proud to showcase our uniquely Asian sustainable business model, the Double A Way. In my session, I will highlight Double A's commitment to creating a global brand and value-adding products and services to our consumers, while taking into account our social and environmental responsibility", said Mr. Leetavorn.
According to Double A, the key to adding value is a credible sustainability story. This is represented in the ‘Double A Way' that is comprised of the three pillars of Double A brand essence, namely, sustainable wood source, social harmony among local communities and self-sufficient ‘No Waste' production cycle.
Double A's quality starts with its Paper Tree from KHAN-NA that is grown by over 1.5 million Thai farmers. Over 100 million trees are planted in this manner, which makes Double A self-sufficient in raw materials. This process also ensures the sustainability and legality of the wood source, and helps preserve natural forests. Double A is also self-sufficient in electricity from renewable biomass and water from its own reservoir.
Over the years, Double A has established the brand and achieved high brand recognition and loyalty in Asia. However, Asia alone is not enough to build a global brand. In 2013, Double A successfully restarted the Alizay Paper Mill in France, the company's first mill outside Thailand.
"Our investment in France has opened the door of opportunities for expansion in Europe. Alizay is a hub for the rest of Europe. Its proximity to seaport makes it well connected to the UK and the Atlantic coast. This has helped us gain export advantage, enhance our brand image, and to be more responsive to the needs of our customers in Europe, Middle East, North Africa and the USA', added Mr. Leetavorn.
Mr. Leetavorn's session is confirmed on 16th October 2015. Joining him are Mr. Klaus Peller (CEO, MONDI SYKTYVKAR) and Mr. Christian Chavassieu (MD, EFP-CHAVASSIEU & CIE).
About Double A
Double A is a global leader in premium copy paper and is one of the most advanced fully integrated pulp and paper manufacturers in the world. Double A produces high performance, super smooth Double A paper which is available in more than 130 countries worldwide. Double A copy paper is produced from Farmed Trees grown by over 1.5 million contract farmers in Thailand. Double A's pulp and paper production practices set an industry benchmark in environmental responsibility. Double A's unique Farmed Trees initiative save precious old growth forests from logging. Trees are planted in open areas between and around rice fields and other crops, thereby maintaining the natural biodiversity.