GENK, Belgium , Nov. 20, 2012 (Press Release) -AR Metallizing is pleased to announce that Kleenex Cool Touch Packaging has won the 2012 Eco Excellence Award from the Paperboard Packaging Council. This year's Eco category entries were graded on the carton's use of paperboard-or how paperboard replaced a less-sustainable substrate-to create an eco-friendly package. Environmental stewardship, material and energy savings, and clean production processes were also considered.
"Together, GPI and AR Metallizing worked hand in hand to provide a unique recyclable metallized package," said Rick Maksian, Business Development Specialist for AR Metallizing. "Our design team developed the brushed steel look that complemented the "Cool Touch" idea. This award allows the world to see what kind of shelf appeal you can get while retaining recyclability."