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APP shares vision for global sustainable paper industry at RISI conference in Amsterdam

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APP shares vision for global sustainable paper industry at RISI conference in Amsterdam

March 14, 2010 - 16:48
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AMSTERDAM, March 12, 2010 (Press Release) -Asia Pulp & Paper Group (APP), one of the world's largest integrated pulp and paper companies participated in the RISI European Pulp and Paper Outlook Conference 2010 this week and sought to demonstrate its commitment to environmental and social responsibility by challenging conventional wisdom regarding Asian‐produced paper and demonstrating its dedication toward the establishment of a global movement for genuine industry‐wide sustainability.

Aida Greenbury, APP's Director of Sustainability and Stakeholder Engagement told RISI, the event's organizer and a leading source of information about the pulp and paper industry that "APP's main reason for participating in the conference is to present environmental, social, and other sustainability related challenges facing the pulp and paper industry in Asia." Recognizing heightened consumer concerns regarding environmental issues and the need for greater industry transparency, she stated that APP's objective is to work closely with other stakeholders to push towards global sustainability of the paper industry itself.

In her remarks to conference attendees, Greenbury discussed challenges related to poverty in the developing world and showed how governments are working to address the issues of balancing the use of natural resources with economic growth. She addressed climate change mitigation and biodiversity protection and spoke about APP's key conservation programs, including the more than 500,000 hectares of forest that APP and its pulpwood suppliers have set aside purely for conservation purposes.

Greenbury later added, "This conference is a major step forward in terms establishing an industry‐wide movement for instilling greater confidence in paper consumers regarding the sustainability of the products they buy. We are eager to continue this work with our peers and look forward to a series of upcoming discussions to develop an action plan to reach our shared vision."

As has been reported, WWF attempted to disrupt the event and sought to attack APP and the industry as "unsustainable" even before listening to a single speech by the sustainability panel. Several independent audience members criticized WWF's publicity stunt as "unethical" and "irrelevant."

Commenting on WWF's actions Greenbury said: "We regret that WWF fails to see the full picture of our industry and the role we play in achieving sustainability worldwide. We are always open to debate these issues and look forward to working with NGOs and other stakeholders who share our objectives of creating a sustainable paper industry."