HELSINKI, Jan. 20, 2021 (Press Release) -MountainTrue is pleased to partner with label material manufacturer UPM Raflatac which through its Biofore Share and Care grant program is sponsoring MountainTrue’s Volunteer Water Information Network (VWIN). This volunteer-powered program features members of the public collecting water samples from over 30 sites throughout Western North Carolina’s French Broad River Water Basin every month.
“UPM Raflatac is committed to labeling a smarter future beyond fossils and supporting a cleaner environment,” explains Tyler Matusevich, Sustainability Manager, Americas, UPM Raflatac. “As part of that commitment, we support local organizations doing great work through our Biofore Share and Care grant program. With hundreds of our employees and their families in Western North Carolina, the preservation of our local waterways is of utmost importance and we are pleased to do our part.”
“This support is crucial to the work of MountainTrue,” explains MountainTrue Southern Regional Director Gray Jernigan. “The VWIN program is the foundation of our work to protect the water quality of the French Broad River and other local watersheds.”
The laboratory results and data collected through the VWIN program are vital to water protection efforts in the area, help MountainTrue track down and stop pollution at the source, and inform the policy advocacy initiatives of MountainTrue’s I Love Rivers campaign (www.ILoveRivers.org).
“We’re grateful to have a company like UPM Raflatac as part of our community,” says Gray. “Their commitment to the planet and generous support helps MountainTrue and our members continue to fight for responsible water use and clean waterways for future generations in Western North Carolina.”
UPM Raflatac develops innovative and sustainable labeling solutions that help businesses move beyond fossils. As one of the world’s leading producers of self-adhesive label materials, it maintains a global network of factories, distribution terminals and sales offices, and operate two factories in Henderson County, North Carolina employing approximately 350 people.
MountainTrue’s VWIN program is administered by its Hendersonville-based Southern Regional Office. The water samples collected by our volunteers are analyzed by a state certified lab for various chemical and physical parameters (ammonia-nitrogen, nitrate/nitrite-nitrogen, orthophosphate, turbidity, total suspended solids, conductivity, alkalinity, and pH).
UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.6 billion (USD 1.8 billion) in 2019. UPM Raflatac is part of UPM.
MountainTrue is a non-profit environmental advocacy organization that champions resilient forests, clean waters and healthy communities in Western North Carolina. MountainTrue envisions thriving communities in our mountain region that are connected to and help sustain both each other and our natural environment. To achieve this, MountainTrue fosters and empowers residents throughout the region to engage in community planning, policy and project advocacy, and on-the-ground projects.