‘The Science Behind Sustainability’ forum scheduled for PaperCon 2010

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‘The Science Behind Sustainability’ forum scheduled for PaperCon 2010

April 14, 2010 - 12:59
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NORCROSS, GA, April 14, 2010 (Press Release) -TAPPI has convened a meeting of top sustainability experts to discuss recent developments and future plans by leading agents of change at the Sustainability Forum, May 4, 2010 in Atlanta during the PaperCon Event. Speakers at this event are among the most influential scientists and design engineers in the field and will discuss the science behind current initiatives in three main areas: Standards, Metrics and Labeling; Scorecards, Databases and Tools; and Innovations in Inks, Adhesives, Coatings and Laminates. Co-sponsors of the forum include the Institute of Packaging Professionals, the Recycled Paperboard Alliance, Fibre Box Association, Association of Independent Corrugated Converters, National Paper Trades Alliance, Foil and Specialty Effects Association, and PIRA.

This is an in-depth program on sustainability that is designed to be thought-provoking. In the words of program chair Laura Rowell, Director of Sustainability with MWV: "This is a content-rich event focused on bringing us all up-to-date on latest developments in the field and better preparing us to provide guidance to our own organizations on plans and goals. We've never before seen a program on sustainability of this scope and depth."

Program Scope

Session 1 - Standards, Metrics and Labeling - 2010 is the year all will come together for metrics of packaging sustainability. A few highly-influential organizations have concluded there's a critical need to harmonize key elements of over 50 various data sources into a globally accepted standard. Definitions and principles affect marketing claims and advances in approaches to verifying claims such as recyclability. This session offers an overview of the current status and outlook for coordination and consensus-building efforts by the International Standards Organization, GreenBlue's Sustainable Packaging Coalition, the Global Packaging Project, and government agencies like the EPA and FTC. Featured speakers include: Joan Pierce, vice president of global marketing, supply chain and technology for Colgate Palmolive; Anne Bedarf, labeling project manager for GreenBlue; and Victor Bell, president of Environmental Packaging International. Laura Rowell, MeadWestvaco's director of sustainability, will be program as well as session chair.

Session 2 - Scorecards, Databases and Tools - We turn in this session to the tools to measure impacts of packaging formats in actual use. Wal-Mart has drawn upon experts in all stakeholder groups in developing its Packaging Scorecard and, from the outset, has tried to anchor pack ratings in current research on life cycle assessments and in widely-accepted databases. GreenBlue, for its part, has accepted the challenge of Wal-Mart and the U.S. Environmental Protection Agency in developing new datasets for a broad range of packaging materials, and most recently completed its COMPASS (Comparative Packaging Assessment) tool for use by designers and engineers. Perspectives on how these new tools and databases are coming together for use by practitioners will be provided by: David Newcom, database architect for Greener Packaging / Marketgate; Greg Norris, founder of Sylvatica, Harvard professor, senior fellow for GreenBlue, and LCA coach for Wal-Mart and EPA; and Minal Mistry, project manager for GreenBlue. Paul Schutes, executive director for the Recycled Paperboard Alliance, and Reid Miner, vice president of sustainable manufacturing for the National Council on Air and Stream Improvements, will address the current state of scorecards and LCAs. Wil Cote, manager of product stewardship for International Paper, will chair the session.

Session 3 - New Frontiers in Inks, Adhesives, Coatings and Laminates - The program will wind up with highlights of innovations and new developments in sustainably-designed products for surface finishes and barrier protection. The science of sustainability is distinguished by its focus on desired outcomes including the use of environmentally-benign substances, energy efficient processes, and lower waste impacts. GreenBlue's take on "green chemistry" - approaches, issues and obstacles for desired outcomes - will be introduced by GB's Minal Mistry. And we've called upon some of the leading producers to talk about how they approached sustainability and product lifecycle concepts in their product development process.

Complete program information is available at www.papercon.org/sustainability.asp.

PaperCon 2010

PaperCon is the industry's premier event, merging excellent peer-reviewed papers and invited speakers from PIMA, TAPPI Coating & Graphic Arts and TAPPI Papermakers. The Technical Program includes CEO Panel, State of the Industry presentations, and presentations focusing on this year's theme of Talent, Technology and Transformation. In addition, the conference will also feature an exhibit area and social activities. More information is available at www.papercon.org.


TAPPI is the leading association for the worldwide pulp, paper, packaging, and converting industries and publisher of Paper360º and TAPPI JOURNAL. Through information exchange, trusted content, and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster, and more costeffective ways of doing business. Visit www.tappi.org.