OAKLAND, CA, April 14, 2015 (RISI) -Kimberly-Clark Professional has revealed a newGreenHarvesttissue product line containing 20% wheat straw, which the company said it hopes will ease demand for woodfiber and recovered paper that it already uses.
The move will help conserve natural resources and address what K-C said will be dwindling supplies of recovered paper.
The company also referred to bamboo fiber.
"GreenHarvestproducts represent a pioneering approach to fiber sourcing that will transform the paper products industry," the company said on its website. "Today, in a resource-constrained, digital world, with fewer sources of recycled fiber, and the need to put less pressure on natural forests, it's important to continue exploring new fibers."
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