CINCINNATI, OH, Nov. 13, 2017 (Business Wire) -Puffs strengthens its commitment to responsible forestry management by earning and labeling Forest Stewardship Council® (FSC®) certification on all of its facial tissue paper products. Consumers can now find the FSC and Rainforest Alliance CertifiedTMseals on-pack ensuring that one hundred percent of the virgin fiber sourced for Puffs comes from responsibly managed sources. The dual Rainforest Alliance and FSC seals communicate to consumers that the sustainable sourcing was certified to FSC standards by the Rainforest Alliance.
“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” said Tonia Elrod, Director, Family Care Communications & Sustainability. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”
“We applaud Procter & Gamble for making its iconic Puffs tissue products FSC-certified,” said Corey Brinkema, president of the Forest Stewardship Council US. “This accomplishment is a tribute to their hard work, which includes efforts with partners to add 500,000 acres of FSC-certified forest in the Southeastern US,” he added.
P&G knows that consumers today strive to be environmentally friendly and Puffs is proud to share information and insights online on its approach to responsible papermaking to empower its consumers to do the same to make informed decisions.
“P&G sets an example of environmental and social responsibility for other companies and for their millions of customers, helping drive both supply and demand for sustainably sourced facial tissue products,” said Richard Donovan, Rainforest Alliance senior vice president and president of forestry. “The Rainforest Alliance is proud to partner with P&G and the Puffs brand in their commitment to source from responsibly-managed forests.”
Puffs tissues are designed for everything your face has to face. Whether you’re caring for a cold, touching up makeup, or gently smoothing imperfections, we’re committed to one thing – a facial tissue that helps you put your best face forward. Puffs Plus with Lotion has moisturizing lotion with shea butter, aloe and Vitamin E to sooth sore noses. Puffs Ultra Soft & Strong to hold up to your strongest sneezes or softest beauty touch-ups. Puffs Plus with the Scent of Vicks® has a touch of mom in every tissue for that extra comforting when you need it most.
About Rainforest Alliance
The Rainforest Alliance is an international nonprofit organization working around the world since 1987 to conserve forests and natural resources while advancing sustainable livelihoods. Rainforest Alliance is focused on transforming forestry, agriculture and tourism, collaborating with foresters, farmers, businesses and workers to build strong forests and healthy communities, protect habitat, and rebalance the Earth, with the vision of a world where planet and people prosper together. The Rainforest Alliance is a founding member of Forest Stewardship Council and is a certifying body for products that carry the FSC seal.
About Forest Stewardship Council®
The Forest Stewardship Council is an independent nonprofit organization that promotes environmentally sound, socially beneficial, and economically prosperous management of the world’s forests. FSC was created in 1993 to help consumers and businesses identify products from well-managed forests. FSC sets standards by which forests are certified, offering credible verification to people who are buying wood and wood products. More than 5,000 companies and nearly 170 million acres of forestland are certified under FSC standards in the United States and Canada.