"McDonald's serves customers around the world, and we accept the responsibility that comes with our global presence," said McDonald's Chief Executive Officer Jim Skinner. "We will continue to focus our energy on developing sustainable sourcing practices and broadening our menu choices. Each year, we set goals that challenge us to put our resources toward strengthening communities and helping maintain a world that can carry all of us well into the future."
McDonald's actions initially will be focused on five raw material priorities - Beef, Poultry, Coffee, Palm Oil and Packaging. Based on a thorough analysis conducted in collaboration with World Wildlife Fund (WWF), the five raw materials which are the initial focus of the SLMC were identified as having the most potential sustainability impacts.
As part of the SLMC, McDonald's:
- is working with a multi-stakeholder group, the Global Roundtable for Sustainable Beef, and select Regional Roundtables, to improve the sustainability of beef production;
- has sponsored and is piloting a three-year beef farm study - the largest of its kind - to investigate the carbon emissions on 350 beef farms across the UK and Ireland;
- is joining the Roundtable on Sustainable Palm Oil (RSPO) this year and has committed to source only RSPO-certified Palm Oil by 2015;
- has joined the Sustainability Consortium-an independent organization dedicated to implementing measureable progress based on life-cycle science
"We know that our customers care about where their food comes from," said Francesca DeBiase, McDonald's vice president for Strategic Sourcing. "McDonald's and our suppliers have taken many positive steps in the past 20 years to improve the sustainability of our supply chain, and now we're reaching even higher with our vision for sourcing all of our food and packaging from certified sustainable sources."
McDonald's details its SLMC progress in a special report available at:
The Sustainable Land Management Commitment was announced in conjunction with the release of McDonald's 2010 Worldwide Corporate Responsibility (CR) Report, accessed at www.aboutmcdonalds.com/mcd/csr/report.html.
In the latest web-based corporate responsibility report, themed "What We're Made Of," McDonald's demonstrates measurable gains in the areas of sustainable supply chain, nutrition and well-being, environmental responsibility, employment experience, community, and corporate governance and ethics.