Issues of "Down to Earth(TM)", the environmental educational series from International Paper, are now available for customization by printers, end-users and other organizations that want to add their logo and company information to the brochures before sharing them with customers. This co-branding initiative is another opportunity for printers and others to help dispel some false claims about paper and printing that can have a negative impact on the paper and forest products industry.
Four of the most sought after "Down to Earth(TM)" topics are available as co-branding templates with offset and digital artwork provided. Available issues are: Is it Worth Printing?; Are Pixels Greener than Paper?; How Do Certification Labels and Logos Benefit You?; and How Does Using Paper Lead to More Trees?
"Printers and many other customers can differentiate themselves from the competition and show their sustainability savvy by taking advantage of this co-branding opportunity," said Teri Shanahan, IP's vice president, Commercial Printing. "Our goal is to get the right environmental messages to as many people as possible so they can continue to feel great about using paper and print. With our 'Down to Earth(TM)' brochures, printers and others can have fact-based, ready answers supplemented with co-branded selling tools when presented with questions and concerns about paper and the environment."
Printers and other organizations who wish to download and co-brand these International Paper "Down to Earth(TM)" templates can go to the company's sales and marketing tool portal, getgrowkeep.com, and register as a new user. The link to the templates can be found in "Featured Items" or by clicking on Catalog, then Environmental, then Sustainability Materials. Instructions and guidelines for adding logos and company information are provided.
In addition, interested parties can go to the Media Center at the newly released down2earthonline.com to obtain banner artwork that allows them to link directly to the website from their company/organization website or blog, supplementing their own environmental messages. The down2earthonline.com site is very popular with industry and consumers with its easy access to factual paper and environmental information.
Environmental issues in the paper and printing industries are very complex, can be easily misunderstood and, consequently, often misrepresented. The "Down to Earth(TM)" co-branding initiative provides a balanced and fact-driven picture in a thought-provoking manner that shows how choosing paper products protects the environment, supports communities and keeps our forests growing. For more information on International Paper's sustainability efforts, please go to: ipsustainability.com