APP's new sustainability study finds 56% Canadian consumers willing to pay more for sustainable packaging

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APP's new sustainability study finds 56% Canadian consumers willing to pay more for sustainable packaging

November 30, 2018 - 07:42
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TORONTO, ON, Nov. 30, 2018 (Press Release) -The latest sustainability study from Asia Pulp and Paper found a growing number of Canadians are willing to pay more for food if it helps the environment. The annual survey found over half of consumers (56%) said they would be willing to pay an increased price for fast food products packaged in sustainable materials, with 37% saying they would be open to paying up to 10% more.

Nearly half (48%) of Canadians surveyed considered a company’s sustainability values as important when selecting a fast food restaurant. And, when it comes to fast food packaging, 59% of consumers rated sustainability an important factor, roughly on par with compostable/biodegradable (62%) and size (58%).

The Study also found thata growing number of Canadians (71%) areplacinghigher importance on sustainable food packaging than they did five years ago.

“We have come a long way from paper being the enemy,” said Ian Lifshitz, Vice President of Sustainability & Stakeholder Relations at Asia Pulp & Paper Canada. “This research shows that if brands invest in raising awareness with consumers, and promote their commitment to the environment they will be rewarded by Canadians.”

The vast majority of Canadians (85%) cite at least one obstacle that prevents them from properly disposing food packaging and waste that can be recycled or composted.The top three are packaging that is not clearly marked as recyclable/compostable (47%), followed by a lack of proper receptacles in restaurants (40%) and packaging that still contains food when thrown out (38%).

Just over one in three respondents (35%) agree that fast food/fast casual companies serve food in sustainable packaging.

More food for thought for the foodservice industry comes when we look at Canadianattitudes towards at-home delivery.Three in five (59%) have had a food-related item delivered to their home in the past year, the most common being fast food (52%).

In the next year, over one in four consumers (27%) expect the number of at-home deliveries they receive to increase. Younger respondents, aged 18 to 34, were the most likely to expect the frequency of their at-home deliveries to increase over the next year.

“With eco-friendly practices on the rise, ongoing tracking of consumer preferences will be of paramount importance. By keeping updated on sustainability trends, food services can make better choices regarding packaging and innovation, cost control, customer preferences, and also environmentally-friendly practices - which in the long-run can impact the bottom line and overall growth,” said Wayne Russum, Senior Vice President, CARAVAN.

A big win for the industry is a clear preference among Canadians for paper disposable products, with 63% saying they opt for paper materials most often, trailed by plastic (15%) and Styrofoam (6%).

Methodology

The Sustainability survey was administered among a representative sample of 1,003 Canadian adults using Engine’s Online CARAVAN International Omnibus Survey. Online interviews took place August 17-22, 2018. Data is statistically weighted by age, gender and geographic region to ensure reliable and accurate representation of the Canadian population, 18 years of age and older.

About Asia Pulp & Paper

Asia Pulp & Paper (APP), part of Sinar Mas, is a trade name for a group of pulp and paper manufacturing companies in Indonesia, including PT. Indah Kiat Pulp & Paper Tbk, PT. Pindo Deli Pulp and Paper Mills, PT. PabrikKertas Tjiwi Kimia Tbk, PT. Lontar Papyrus Pulp & Paper Industry, PT. Ekamas Fortuna and PT. OKI Pulp and Paper Mills, and pulp and paper manufacturing companies in China. APP is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper, with an annual combined pulp, paper, packaging product and converting capacity of over 19 million tons per annum. On any given day, APP’s products find their way into the hands of consumers in various branded forms from all over the world.

Ensuring supply chain integrity and commitment to the Sustainable Roadmap Vision 2020 are crucial to APP’s operations.

About Engine

Engine is a data-driven marketing solutions company. Powered by data, driven by results and guided by people, we help our clients make connections that count—leading to bottom line growth, an inspired workplace and business transformation. With global headquarters in New York and 17 offices across North America, the UK, Europe and Asia-Pacific, Engine offers clients a vast range of marketing solutions—including insights, content, distribution, data and technology.