ESPOO, Finland, Nov. 21, 2019 (Press Release) -CEPI, the European association representing the paper industry, announced today of a new alliance called 4evergreen. The aim of the alliance, bringing together industry actors from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters andcollectors, is to boost the contribution of fibre-based packaging for a more sustainable world.
Walki has joined the alliance as one of its first members.
The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.
Consumers’ interest in sustainable packaging together with regulation relating to packaging such as the Single Use Plastics Directive, have accelerated companies’ efforts to develop alternative packaging materials such as fibre-based options.
Walki is a leading supplier of sustainable packaging material. Earlier this year the versatile Zero Waste Future Platform was launched, offering a wide range of sustainable solutions helping customers make the right choices.
“Collaboration across the value chain is necessary in order to make a substantial impact. We are committed and look forward to the co-creation within the 4evergreen alliance to further boost fibre-based packaging in the circular economy”, says Walki’s Executive Vice president, Innovations Annika Sundell.
CEPI is the pan-European association representing the forest fibre and paper industry. Through its 18 national associations CEPI gathers 495 companies operating more than 900 pulp and paper mills across Europe producing paper, cardboard, pulp and other bio-based products. CEPI represents 22% of world production, €82 billion of annual turnover to the European economy and directly employs more than 177,000 people. From forest fibre technology to advance paper design the industry currently invests 5.5 billion annually and is a leader of the low carbon circular bioeconomy transition. CEPI’s 2050 ‘Investment Roadmap’ outlines the industry’s vision to advance this transformation in Europe through value creation and decarbonization.
Walki Group is a leading manufacturer of technical laminates and protective packaging materials specialising in the production of fibrebased, intelligent multi-laminate products for markets as diverse as energy-saving facings and construction membranes to barrier packaging applications. The Group has production facilities in Finland, Germany, the Netherlands, Belgium, Poland, the UK, Russia and China. The Group has a workforce of around 1100 people. In 2018, the Group’s annual turnover was EUR 317 million.