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Sustainable Brand Index lists top 5 most sustainable B2B brands in Sweden 2018

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Sustainable Brand Index lists top 5 most sustainable B2B brands in Sweden 2018

December 03, 2018 - 04:13
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STOCKHOLM, Dec. 3, 2018 (Press Release) -Sustainable Brand Index™ is The Nordics’ largest brand study on sustainability. Sustainable Brand Index™ measures the perception of a brand’s sustainability by consumers and decision-makers across sectors and countries. Next to a yearly brand-ranking, Sustainable Brand Index™ provides sustainability insights into markets, behaviours and stakeholder groups. The study has been conducted annually since 2011 from a consumer perspective (B2C) and for the first time in 2017 from a business-to-business perspective (B2B) in Sweden.

Sustainable Brand Index™ B2B 2018 aims to examine and answer the following overall questions:

  1. How do Swedish decision-makers view sustainability and its effect on purchasing decisions and choice of suppliers?
  1. How are Sweden’s largest B2B-brands perceived from a sustainability perspective?
  1. Why are Sweden’s largest B2B-brands perceived this way?


Stena Recycling takes over Skanska as the winner of Sustainable Brand Index ™ B2B this year.

The Waste Management brand has the highest score of all B2B- brands included in the study, especially scoring high on environmental responsibility. Stena Recycling climbs from place 11 in 2017 to number 1 in 2018.


1 Stena Recycling – Waste Management

2 Stora Enso – Manufacturing & Materials

3 Lantmännen – FMCG

4 SCA – Manufacturing & Materials

5 Tetra Pak – Manufacturing & Materials

INDUSTRy winners

Over a 100 B2B brands across more than 10 industries in Sweden are analysed on sustainability. The following industries are included in Sustainable Brand Index ™ B2B 2018:

  1. Stena Recycling – Waste Management
  1. Stora Enso – Manufacturing & Materials
  1. Lantmännen – FMCG
  1. Vattenfall – Energy
  1. Telia Company – Telecommunication
  1. Swedbank – Banking
  1. Atea – IT & Technology
  1. Länsförsäkringar – Insurance
  1. Preem – Fuel
  1. NCC – Construction
  1. Riksbyggen – Real Estate
  1. SPP – Pension
  1. DHL – Transport & Logistics