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MM Karton's FOODBOARD cartonboard chosen by organic label Ja! Natürlich as packaging solution for its tea varieties

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MM Karton's FOODBOARD cartonboard chosen by organic label Ja! Natürlich as packaging solution for its tea varieties

May 12, 2021 - 09:13
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VIENNA, Austria, May 11, 2021 (Press Release) -The organic label Ja! Natürlich takes sustainability a step further with its tea varieties: With our innovative food cartonboard FOODBOARD, the delicate tea flavours are preserved without the use of plastic. The entire packaging is made up of renewable and recyclable resources. A true pleasure for environmentally conscious tea lovers.

Ja! Natürlich is a popular and successful brand when it comes to the selection of quality organic products. The enticing and extensive offering ranges from biscuits to chocolate and beverages and is available in many Austrian supermarkets. But it is not only the high-quality organic products that eco-conscious fans of Ja! Natürlich can look forward to: the organic label is gradually switching to more environmentally friendly packaging alternatives.

Delicate ingredients – naturally packaged

For the packaging of their organic tea varieties, Ja! Natürlich relies on our innovative food cartonboard called FOODBOARD. The hand-picked ingredients of the fruit and herbal teas are exclusively sourced from an Austrian mountain herbs society that operates certified organic farming. The tea is packaged in pyramid sachets that are made from corn starch, a renewable raw material. Prior to the changeover to FOODBOARD, the sachets were additionally sealed in plastic and then packaged in cartonboard. But with FOODBOARD, this step is no longer necessary!

FOODBOARD – the safe cartonboard for food

FOODBOARD is a pure cartonboard solution and preserves the original flavours and aromas of foods. Intended as a food cartonboard, it protects the contents from the migration of undesirable substances and any cross-contamination during transport and storage as well as on retail shelves. FOODBOARD is the ideal packaging solution especially for products with critical sensory challenges such as a tea!