ESPOO, Finland, July 6, 2020 (Press Release) -Flow Cosmetics, a Finnish natural cosmetics company, has selected paperboard from Metsä Board, part of the Metsä Group, as its packaging material of choice, for its innovative range of shampoos, body and face soaps.
Bar-shaped cosmetic products are ecological to use as well as to transport and store. MetsäBoard Natural FBB was selected for the packaging board for its visual appearance, lightness, and ecology. In addition, the uncoated surface of the paperboard has a pleasing natural look and feel.
“As part of our zero waste principle, we chose sustainable MetsäBoard Natural FBB board. We wanted to ensure that our products are natural all the way through to the packaging, and that they comply with stringent quality requirements,” says Riitta Jänkälä, Founder and CEO of Flow Cosmetics. "It's also important to us that all our packaging boards are recyclable after use."
MetsäBoard Natural FBB board is a fresh, lightweight paperboard, and its smooth surface also enables good quality print. In addition to the printing techniques, simple foils were used in the post-processing of the packaging, which gives the final packaging a luxurious look. “Durable, ecological and stylish packaging is an integral part of the attraction of a product as well as giving a good end customer experience. Ecological and sustainable packaging makes the product relevant and significant,” comments Jari Halminen, CEO of Papermark, that manufactured the packaging.
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.