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James Cropper and Seawhite of Brighton partner to launch new cupcycling cartridge paper range

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James Cropper and Seawhite of Brighton partner to launch new cupcycling cartridge paper range

September 05, 2019 - 05:11
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KENDAL, UK, Sept. 5, 2019 (Press Release) -Merging the latest advances in sustainability with the creativity of the art industry, specialist papermaker James Cropper has created a new cartridge paper made in part from used coffee cups. The range was created for Seawhite of Brighton using the papermaker’s CupCycling technology - the world’s first recycling process dedicated to upcycling single-use coffee cups.

Manufactured using 80 per cent recycled materials, the range will help to reduce some of the 2.5 billion takeaway cups that are estimated to be thrown away in the UK each year. At 140gsm, it has the body and tooth to work well with the widest range of media and techniques, making it particularly suitable for artists and students.

Seawhite of Brighton manufacture and supply art and design materials to education and retail outlets around the world, building fame for its array of sketch books and pads noted for their outstanding tensile and tear strength.

The partnership sees James Cropper expand its scope from manufacturing the company’s cartridge paper to include new CupCycling Cartridge sketch pad formats.

Richard Burnett, market sector manager at James Cropper, comments: "Strengthening our fifteen-year legacy with an organisation so firmly grounded in the creative industries aligns with our own commitment to produce beautiful papers that fuel creativity.

“To date, we have recycled over 100 million coffee cups at our CupCycling facility, however we have the capacity to convert up to 500 million per year into papers and packaging. Partnerships with companies such as Seawhite of Brighton prove that circular design has a firm place and presents a viable option in many industries.”

Nick Tobin, director at Seawhite of Brighton, commented: “CupCycling is an innovative and ambitious attempt to solve a substantial problem. By working with the team at James Cropper, we’ve been able to create a high-performance, versatile art paper by bringing together high-quality cup fibres and our own all-media formulation. The partnership demonstrates how a zero waste process can also present real creative possibilities.”

Already gaining traction, University of the Arts London, The Eden Project and Hobbycraft have confirmed stock listings along with art supply outlets and galleries across the country.

About James Cropper

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.

Throughout 174 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.

James Cropper is a member of the Paper Cup Recovery & Recycling Group (PCRRG), a cross-industry group that exists to develop collection and recycling opportunities for paper cups and identify and support solutions that sustainably transform used paper cups into a valuable resource.

About Seawhite of Brighton

Seawhite is a thriving, independent family business, which has developed over 50 years into a global leader in the manufacture and distribution of art materials, currently supplying over half of the UK’s schools and colleges, many retailers and businesses, and some of the world’s most celebrated artists.

Expanding in the UK and internationally, Seawhite has emerged as one of Europe’s biggest buyers and convertors of high quality art paper, developing successful partnerships with suppliers globally. The company is focused on sustainable, local production and manufacture across warehouses in Sussex and Nottinghamshire.

Seawhite continue to develop by meeting the growing demand for ecologically sustainable products, and endeavour to provide high quality, relevant products to enable maximum creativity, enhancement and results.