Germany's Kelheim Fibres wins citation for raw material sourcing in CanopyStyle's “Hot-Button“ rankings

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Germany's Kelheim Fibres wins citation for raw material sourcing in CanopyStyle's “Hot-Button“ rankings

January 13, 2020 - 05:30
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KELHEIM, Germany, Jan. 13, 2020 (Press Release) -In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. This result underlines the company‘s excellent performance as regards to raw material sourcing. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry

The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market

“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.

About Kelheim Fibres

Kelheim Fibres GmbH is the world’s most sustainable producer of viscose speciality fibres and the most important supplier of viscose fibres for the tampon industry. About 90.000 tons of viscose fibres are produced every year at Kelheim in South Germany from the renewable raw material wood. These are used in most diverse applications – from fashion, hygiene and medical products to nonwovens and speciality papers. Innovative products, flexible technologies and an exceptional focus on sustainability form the foundation of the company’s success.